International Franchise Expansion Manager

What Success Looks Like

Success in this role means building a high-quality and sustainable franchise pipeline, selecting the right partners rather than simply signing the highest number of deals, shortening the time from lead to agreement, and helping the company enter new markets with strong franchisees and commercially viable locations.

Why Join CINNAMOOD

This is an opportunity to play a key role in the international expansion of a fast-growing consumer brand. You will have significant ownership of the franchise pipeline, direct exposure to international partners and markets, and the opportunity to shape how the brand expands globally.

Join us!

Tasks

We are looking for a Franchise Expansion Manager to support and accelerate our international growth. In this role, you will be responsible for managing the franchise expansion process from the first contact with potential partners through evaluation, negotiation, signing and handover to the implementation team.

You will work closely with prospective franchisees, internal teams and external partners to identify the right opportunities, develop new markets and ensure that each new partnership fits our brand, commercial objectives and long-term expansion strategy.

Key Responsibilities

• Manage incoming franchise leads and proactively identify new potential franchise partners.
• Qualify prospective franchisees based on financial capacity, operational experience, market knowledge and strategic fit.
• Conduct introductory calls, presentations and franchise meetings with potential partners.
• Manage the franchise sales pipeline and maintain accurate follow-up of opportunities and next steps.
• Prepare business cases, market assessments and commercial proposals for new territories.
• Support negotiations of franchise agreements, development agreements, territory rights, entry fees and commercial conditions.
• Coordinate the due diligence and approval process for prospective franchise partners.
• Work closely with Legal, Finance, Operations, Supply Chain and Marketing throughout the franchise development process.
• Support franchise partners in preparing business plans and understanding the economics of the concept.
• Identify and evaluate new countries, cities and territories for expansion.
• Support potential partners in the initial site-search and market-entry process.
• Maintain relationships with franchise brokers, consultants, landlords, developers and other relevant expansion partners.
• Track expansion KPIs including leads, conversion rates, signed agreements, pipeline value and planned openings.
• Ensure a structured handover from franchise sales to project management and operations once an agreement is signed.
• Represent the brand at franchise fairs, industry events and partner meetings.
• Continuously improve the franchise acquisition and expansion process.

Requirements

• 3+ years of experience in franchise development, expansion, business development or a similar commercial role.
• Experience within F&B, hospitality, retail or consumer brands is highly desirable.
• Strong commercial mindset and negotiation skills.
• Ability to understand P&Ls, unit economics and franchise business models.
• Excellent communication and presentation skills.
• Strong relationship-management skills and confidence dealing with entrepreneurs, investors and business owners.
• Highly organized and comfortable managing multiple markets and opportunities simultaneously.
• Entrepreneurial and hands-on mindset.
• Fluent English required; additional languages are a strong advantage.
• Willingness to travel internationally when required.