Co-Founder & Partner - Sports Agency

This is not a traditional people manager job. This is for someone who wants to build a business.

About ReWire Sports Marketing Agency

ReWire Sports is a technology-powered sports marketing agency working at the intersection of sport, culture, brand, and technology.

We combine athlete representation, brand strategy, creative storytelling, sponsorship development, and athlete intelligence to help athletes build stronger identities and more valuable commercial partnerships.

ReWire’s technology capabilities are powered by BrandPulse, an athlete intelligence platform that uses AI, computer vision, and audience data to measure athlete visibility, brand exposure, audience alignment, and sponsorship value.

BrandPulse provides the technology and data infrastructure. ReWire applies those insights through strategy, representation, storytelling, and partnership development. Together, they allow us to combine the relationships and judgment of a sports agency with the measurable intelligence of a technology platform.

The Opportunity

We are looking for a current or former sports agent who wants to co-found and build a modern sports marketing agency.

This person will lead the athlete, agency, and commercial relationship side of ReWire. The existing founder will lead technology, product, data, and marketing.

Together, the co-founders will combine deep sports-industry relationships with technology and marketing capabilities to create a differentiated agency built around athlete value, stronger brand alignment, and measurable partnership results.

This is an operating co-founder role—not an advisory position or a traditional salaried job. We are looking for someone who wants to actively build the company, develop the athlete roster, originate revenue, serve clients, and share responsibility for ReWire's long-term success.

Key Responsibilities

Athlete Relationships and Representation

• Recruit and develop relationships with professional, collegiate, and emerging athletes.

• Understand each athlete’s identity, ambitions, audience, and commercial potential.

• Serve as a trusted strategic partner to athletes and their families.

• Help athletes evaluate sponsorship, endorsement, licensing, appearance, and content opportunities.

• Protect the athlete’s long-term interests, reputation, and brand equity.

• Represent athletes in commercial negotiations where appropriate and legally permitted.

Sponsorships and Commercial Partnerships

• Build relationships with brands, sponsors, clubs, agencies, and other sports-industry partners.

• Identify commercial opportunities that genuinely align with each athlete.

• Originate and negotiate sponsorships, endorsements, brand collaborations, appearances, and long-term partnerships.

• Develop compelling commercial narratives around athletes and their value.

• Create a consistent pipeline of partnership opportunities.

• Support the activation, management, renewal, and expansion of signed partnerships.

Agency Development

• Help define ReWire's representation and sports marketing services.

• Build the agency’s athlete roster and client portfolio.

• Lead new-business conversations, pitches, proposals, and commercial negotiations.

• Establish professional processes for athlete onboarding, account management, deal flow, and client communication.

• Help recruit additional agents, partnership professionals, and account talent as the agency grows.

• Take shared responsibility for revenue, profitability, reputation, and agency performance.

Collaboration with the Founder

• Work closely with the founder leading technology, product, data, and marketing.

• Translate the real needs of athletes, agents, and sponsors into new services and technology capabilities.

• Use athlete intelligence to strengthen positioning, sponsorship pitches, brand-fit recommendations, negotiations, and partnership reporting.

• Combine industry judgment and human relationships with measurable data and evidence.

• Help ensure that ReWire's technology solves meaningful problems for athletes and commercial partners.

Ideal Partner

• Current or former sports agent, athlete representative, or senior talent-management professional.

• Established relationships with athletes, families, clubs, agencies, brands, or sponsors.

• Demonstrated experience developing and negotiating athlete partnerships.

• Strong understanding of athlete representation, sponsorships, endorsements, and personal-brand development.

• Ability to recruit athletes and originate commercial opportunities.

• High level of trust, discretion, integrity, and professional judgment.

• Entrepreneurial mindset and willingness to build from an early stage.

• Comfortable operating without a large existing agency infrastructure.

• Interested in combining relationships and industry expertise with technology, data, and modern marketing.

• Relevant agent certification or licensing is preferred and may be required for activities involving regulated athlete representation.

What Each Co-Founder Brings

Founder

• Company strategy and positioning

• Technology and product development

• Athlete intelligence and data capabilities

• Brand strategy and marketing

• Digital infrastructure and commercialization

Agency Co-Founder

• Athlete relationships and roster development

• Sports-industry credibility and expertise

• Sponsorship sourcing and negotiation

• Brand and commercial relationships

• Athlete representation and account leadership

What Success Looks Like

During the first 12 months, this partner will help ReWire:

• Build its initial athlete roster.

• Establish a qualified pipeline of brands and sponsorship opportunities.

• Secure recurring agency clients and athlete partnerships.

• Close sponsorship and endorsement agreements.

• Develop a repeatable athlete-recruitment and partnership process.

• Translate athlete and sponsor needs into differentiated services and technology.

• Establish ReWire as a trusted, technology-powered sports marketing agency.

Partnership Structure

The role will include meaningful equity ownership, with compensation, revenue participation, vesting, responsibilities, time commitment, and decision-making authority to be agreed between the co-founders.

The right person will bring more than a network or occasional introductions. We are looking for a committed business partner who wants to build the agency, grow the athlete roster, generate revenue, and create something valuable over the long term.