Marketing Specialist (m/f/x)

About Borrow A Boat:

Borrow A Boat is a dynamic and fast-growing platform revolutionizing the yacht charter and boating experience. Our mission is to make boating accessible to everyone, everywhere. As a global platform, we offer everything from day-hires to luxury crewed charters, connecting people with their desired on-water experience. We embody a true startup culture where we navigate through challenging times together and celebrate rewarding victories as one team. As we continue to strengthen our market position, we are seeking an exceptional Marketing Specialist to drive customer acquisition, brand visibility and revenue growth.

Strategic Leadership

• Develop comprehensive marketing strategies aligned with business objectives
• Make autonomous decisions on campaigns, budgets, and channel prioritization
• Lead cross-functional collaboration and present to senior leadership

Lifecycle Marketing & CRM

• Design full-funnel marketing plans including onboarding, engagement, win-back and loyalty
• Build automated, personalized multi-channel campaigns using our CRM platform
• Map and optimize journeys aligned with user behavior and booking patterns
• A/B Testing: Continuously test messaging, creative, and timing to improve CTR, conversions, and LTV

Performance Marketing & Growth

• Design multi-channel acquisition campaigns (Google, Facebook, Instagram, LinkedIn, TikTok)
• Optimize conversion funnels and implement advanced attribution modeling
• Drive growth hacking and viral marketing strategies

Brand & Content

• Develop compelling brand narratives for global audiences
• Create content strategies across all channels
• Build partnerships and influencer collaborations in boating/lifestyle sectors

Analytics & Optimization

• Track KPIs: engagement rates, retention, LTV, churn, acquisition metrics
• Establish measurement frameworks and provide actionable insights
• Conduct analysis to identify growth opportunities

• 3-4+ years experience in lifecycle, CRM, retention, or email marketing
• Marketplace/Travel/Consumer-tech business background preferred
• Marketing automation proficiency with tools like Mailchimp, Sendgrid, Pipedrive, Zapier and similar
• Customer journey expertise with strong understanding of user behavior-driven marketing
• Analytical mindset and experience with data tools like Google Analytics
• Hands-on experience building, segmenting, and optimizing automated customer journeys
• Excellent copywriting and written communication skills
• Self-starter with strong project management abilities and attention to detail
• Startup mentality, thrives with ambiguity and high ownership

• 🎁Growth Opportunities: Unlock your full potential with our supportive training and ample chance to grow and develop within the company
• 🤝Collaborative Team Culture: Join a supportive and diverse team that values collaboration, creativity and an inclusive work environment.
• 🌟 Rewarding Bonuses & Recognition: Your hard work won’t go unnoticed! Earn competitive performance-based bonuses and be part of an employee recognition program that truly values your achievements.
• 🌏Hybrid and mobile work policy: You can enjoy the flexibility of working from home 1-2 days a week. Also, you can take advantage of our 30-day mobile work policy during the off-season, allowing you to work from anywhere in the world.
• 🥳Exciting On-water experiences and company team events
• And, of course, boat holiday discounts! 🤩 As part of the Borrow A Boat team, you’ll get access to exclusive discounts on boat holidays, perfect for making your own sailing dreams a reality.

🌊 Ready to Set Sail?

If you're a senior marketing professional with proven results, strategic vision, and the entrepreneurial spirit to thrive in our dynamic environment, we want to hear from you.

Join us in making boating accessible to everyone, everywhere.