Social Content Creator

At Bike Club, we offer subscriptions for children's bikes that grow with your kids. Families pay a monthly fee, and when their children outgrow their bikes, we exchange them for a larger size. We refurbish the used bikes and make them available to other families. It's sustainable and hassle-free. With over 80,000 bikes, we are the second-largest bike rental network globally, and the largest in the children's bike sector

We’re looking for a creative, fast-moving, platform-aware Social Content Creator to take our digital storytelling to the next level. You will conceptualise, script, produce, film, edit, and publish social-first content across TikTok, Instagram, YouTube Shorts, Facebook, and LinkedIn

• Produce high-quality, engaging short-form video content (TikTok, Reels, Shorts) several times per week.
• Capture and edit real-life bike moments, member stories, unboxings, upgrades, before/after refurb content, educational explainers, and playful family cycling content.
• Script, storyboard, and film content with strong hooks optimised for watch time and engagement.
• Edit content with a strong sense of pacing, storytelling, captions, and platform-specific trends.

Social Channel Ownership

• Manage and publish across Bike Club’s social channels (TikTok, Instagram, Facebook, YouTube).
• Stay on top of trends, memes, parent-led content formats, and viral patterns.
• Ensure content is consistent with brand tone, visual identity, values, and compliance (child safety, GDPR).

Performance & Optimisation

• Analyse content performance, audience retention, and engagement metrics to guide creative direction.
• Test new formats and iterate quickly on what performs.
• Collaborate with paid social team to create assets that convert well for Ads (Meta, TikTok Ads).

Community & Engagement

• Engage with comments, questions, and parent conversations in a brand-safe, friendly tone.
• Surface community insights and opportunities (UGC, influencer moments, family stories).
• Identify parents/grandparents/cycling creators to collaborate with.

• You live and breathe short-form video and understand TikTok/Instagram deeply.
• You can film, edit, subtitle, and publish content end-to-end.
• You’re naturally creative and endlessly curious about what engages parents and families.
• You move quickly, test, learn, and adapt.
• You’re confident on camera (or comfortable directing those who are).
• You’re emotionally intelligent and know how to speak to parents & grandparents with empathy, humour, and clarity.
• You understand brand storytelling and values—especially sustainability, affordability, and childhood milestones.
• You have a portfolio of social videos you’ve produced (personal or professional).

• Remote first – work from anywhere in the UK. You will be required to attend a monthly in-person team meeting at our warehouse in East London
• Flexible hours – 37.5 working hours per week. While some Saturday availability is required, we’re open to different work patterns. Our core hours are Monday - Friday, 9 am - 5:30 pm.
• Holidays – 25 days annual leave plus bank holidays, with additional days accrued for each year worked
• Sustainability impact – you will be working for a B Corp Certified company that actively contributes to environmental and social good
• Parental leave – enhanced maternity and paternity leave
• Bike subscription – £30/month discount towards Bike Club subscription
• Good laughs – we are a fun team (if we may say so) and have monthly All Hands drinks with the company!

Apply Today! We invite you to forward your CV and a cover letter expressing your enthusiasm for the core values and vision of Bike Club. Join us, and let’s embark on this trailblazing journey together!