Senior Go-to-Market Specialist / Outbound Demand Generation Marketing (80-100%)

If outbound demand generation is your craft and GTM stacks are your toolkit, this is your opportunity to make a big impact in a high-growth scale-up. We already have a powerful GTM stack with Clay at its core - now we’re looking for you to own it, optimize it, and take it further for our core European markets and beyond.

About Benetics AI

Benetics AI is the #1 digital tool for the doers on construction sites. Our app is used by around 200 trade and construction companies in Switzerland, Germany, Austria, France, and the USA.

We’re a fast-growing scale-up based in Zurich, transforming the construction industry with real impact for the people who work on-site every day. Among other things, we developed the first AI voice assistant for construction sites - and with Benetics AI, the first digital application that construction workers genuinely enjoy using in their daily work.

Design & Build Sequences

• Research target audiences based on our IPC profile, segment cohorts and create high-converting outbound email & LinkedIn sequences.
• Adapt messaging based on market signals, persona pain points, and campaign goals.

Lead Sourcing & Data Enrichment

• Use tools like Clay, NorthData, LinkedIn Sales Navigator, scraping tools, and others to build high-quality lead lists.
• Apply filters and signals (tech stack, recent hires, job postings) to identify best-fit accounts.

Campaign Setup & Automation

• Set up campaigns in Smartlead, Lemlist or similar tools.
• Integrate lead flows between tools (e.g. Clay, Smartlead, Sales Rep, CRM).

Performance Tracking & Optimization

• Monitor open, reply, and conversion rates; troubleshoot low-performing sequences.
• Run A/B tests on subject lines, hooks and CTAs.
• Iterate regularly to improve performance.

• Proven experience with Clay (mandatory); as a plus: experience with Lemlist, Smartlead, Heyreach, SQL, industry directories or other lead data sources.
• Strong understanding of outbound sales metrics and how to optimize them.
• You can craft concise, persona-specific messaging in German and English, with German at native level and very good English; additional languages are a plus
• Experience in a B2B or SaaS environment.
• Curiosity to explore new ideas, tools, and approaches - and the drive to put them into action.

Why you’ll want to join Benetics AI

• Join a scale-up with an established, proven GTM stack (built with external expertise) - and the freedom to develop it further independently.
• Direct impact on growth in our core DACH markets and further international expansion (USA, UK, France).
• Work closely with a welcoming, ambitious 15-person team in Zurich.
• Space to experiment, fast decision-making, no unnecessary hierarchies.
• Competitive compensation (fixed + variable).
• Option to take part of your salary in Benetics AI equity.
• Based in Switzerland: work at our Zurich office Monday-Thursday, with optional home office on Fridays.

The recruitment process

• First 15-minute video call to get to know each other.
• 1-hour video call to discuss your motivation, background, and answer your first questions.
• On-site case study in our Zurich office (approx. 2 hours), where you’ll solve a task, present your results, and meet the team.

Ready to take our GTM stack and Benetics AI to the next level? Apply now - we look forward to meeting you in Zurich!