Technology, Information and Internet

Axelra AG

11-50

Axelra is a Swiss tech venture builder that turns digital business models into operating companies.
We are looking for an exceptional Head of Business Development &amp; Sales to take a leading role in a new venture in next-generation financial services, backed by experienced industry experts and powered by leading operational and technology partners.
We are building the first fully integrated financial advisor for private clients, combining independent advice, holistic financial planning, evidence-based investment management, and a hybrid digital-and-human client experience.
We are running this search confidentially and will share the company name and the full backing with you in a first conversation.
The Opportunity
You will join the launch team of an innovative company in the large Swiss wealth management market at an early stage, actively shape its development, and participate in long-term value creation, including through equity participation.
This is a rare opportunity to shape the growth model, brand and client-acquisition approach of an independent, technology-enabled Swiss wealth-management platform from the ground up. The role suits a commercially driven builder who combines strategic thinking, relationship-building and hands-on execution.
Your Mission
Your mission is to build the commercial foundation of the venture: a repeatable, scalable, and measurable way to attract the right clients, convert them efficiently, and support long-term growth.
You will focus on trusted introducers, partnerships, digital acquisition and disciplined sales execution, taking the venture from launch to scale.
You will help validate and optimize key commercial KPIs, including AUM growth, CAC, CLV, conversion rates, channel productivity, and client acquisition payback.
<h2>Tasks</h2>
Build the growth engine
<ul>
<li>Design and execute the go-to-market strategy across personal networks, introducers, referrals, partnerships, and digital channels</li>
<li>Build a systematic sales process from lead generation and qualification to introductory calls, proposals, and client conversion</li>
<li>Contribute to the future setup of a high performing sales organization</li>
</ul>
Develop trusted introducer channels
<ul>
<li>Build and manage relationships with tax advisors, trustees, financial planners, lawyers, companies, and other relevant multipliers</li>
<li>Create a structured introducer program with clear messaging, partner materials, referral processes, and follow-up standards</li>
</ul>
Drive digital and content-led acquisition
<ul>
<li>Work with marketing partners to develop a digital trust engine, including the website, LinkedIn, SEO, newsletters, webinars, PR, and selected paid acquisition tests</li>
<li>Ensure digital activity goes beyond brand building and is directly linked to qualified lead generation and client conversion</li>
</ul>
Convert qualified prospects
<ul>
<li>Lead or support high-quality prospect conversations, especially during the early phase</li>
<li>Work closely with financial planning and wealth management specialists to ensure a credible, consultative, and compliant sales process</li>
<li>Refine the client proposition based on market feedback</li>
</ul>
Establish commercial discipline
<ul>
<li>Track and optimize CAC, conversion rates, channel ROI, sales cycle length, AUM per client, and NPS</li>
<li>Identify what scales, what should be stopped, and where to invest further</li>
<li>Establish the operating rhythm for pipeline management, CRM discipline, sales reporting, and KPI tracking</li>
</ul>
<h2>Requirements</h2>
Experience
<ul>
<li>5+ years in financial services, preferably wealth management</li>
<li>Proven track record of building or scaling a business unit or company</li>
<li>Strong experience in client acquisition and revenue generation</li>
<li>Exposure to digital wealth models or fintech is a strong plus</li>
<li>Digital mindset, with comfort using technology for client acquisition, advisory processes, and operational efficiency</li>
</ul>
Education
<ul>
<li>University degree in finance, economics, or a related field, or equivalent higher education</li>
<li>Advanced qualifications such as CFA, MBA, or CAIA preferred</li>
</ul>
Language requirements:
<ul>
<li>German: Fluent, both written and spoken</li>
<li>English: Professional working proficiency required</li>
</ul>
Personality
<ul>
<li>High integrity and credibility</li>
<li>Strong communication and stakeholder-management skills</li>
<li>Profound sense of ownership with a proven track record of seamlessly switching between high-level strategy and operational execution</li>
<li>Resilience and adaptability</li>
<li>Balanced entrepreneurial drive and risk discipline</li>
</ul>
We are not looking for a manager, advisor, or consultant. We are looking for someone who genuinely wants to build.
<h2>Benefits</h2>
A rare opportunity to
<ul>
<li>take a commercial leadership role in a new Swiss financial advisory venture</li>
<li>shape the growth model, brand and client acquisition engine from the ground up</li>
<li>scale a business within the large and attractive wealth management market</li>
<li>join forces with experienced industry experts, committed long-term sponsors, and leading operational and technology partners</li>
<li>benefit from a competitive compensation package including salary, performance-based upside and potential equity participation</li>
<li>build a purpose-led proposition: helping private clients achieve greater financial clarity, confidence and peace of mind.</li>
</ul>
We would love to hear from you. Please apply via Join.com and attach your CV and a short note explaining why you are excited to build a new model for integrated financial advisory in Switzerland.
We review applications on a rolling basis and aim to come back to you within 5 working days. The process is deliberately light: an intro call, a deeper conversation about the venture and your approach, and a meeting with the founders you would be working with.
We intend to fill this position without the involvement of external recruiting or placement companies.

Head of Business Development & Sales in Next-Generation Wealth Management

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