Creative Marketing Lead

Position in Mental Health Startup | Join a mission-driven team | Passion needed | German required | 100% only | Based in Zurich, onsite first, only hybrid possible

Why we do what we do

The mind is our window to the world. It paints the outside in grey or bright colors. We therefore believe that a person finding access to that window has the opportunity to change their perspective of the world every single day and psychological hurdles can turn into opportunities to grow. Happiness can spread from individual to individual across society – into a revolution, one mind at a time.

Who we are

The mission we have inspires and challenges us in equal measure. It is work in which skills, thoughts, and ideas are poured into a product influencing thousands of souls and hearts. That comes with great responsibility — and with a team full of people crazy enough to think they can change the world they live in.

We believe in what we do, and we work hard — not for personal fame or money, but for the people at the center of our efforts: our team, clients, psychologists on our platform, and supporters across the country.

Why this role exists

Aepsy connects people in difficult moments with the right Swiss psychologist — fast, human, without the wait. We've grown by being warmer, clearer and more curated than the rest of the category. Now we're building the marketing engine that makes that scale.

This role is the operating brain of that engine. The Head of Marketing sets direction; you translate it into specific campaigns, content programs and partnerships — and you make them happen. You sit between strategy and execution. Equal parts campaign architect, project manager and creative producer.

The seat in one line – If you've ever wanted to build something that compounds — a real flywheel, not another funnel — this is the seat.

What you'll actually do

• Run the bi-weekly content engine. Plan sources. Source guests. Write briefs. Hold the team to schedule. One long-form interview becomes 8–10 channel-specific assets every two weeks — and you make sure that happens.
• Translate brand into campaigns. Quarterly programs that turn our brand pillars into specific moments — launches, partnerships, seasonal beats.
• Carry earned media. Own relationships with Swiss outlets — Tages-Anzeiger, SRF, 20 Minuten, Watson, Persoenlich. Pitch our founder. Place our stories. Build PR rhythm into something predictable.
• Manage projects end-to-end. Co-marketing with insurance partners. Quarterly live events in Zürich, Bern, Lausanne. External shoots. Founder podcast appearances. You hold the calendar, deadlines and relationships.
• Hold the editorial line. Three audiences (clients, providers, employers), three tonalities, one voice. You keep B2C warmth and B2B substance in the same brand.

Who we're looking for

You're a builder, not a coordinator. You see a complex program and know how to make it move. You write briefs that yield the right output, and you run a calendar that other creatives respect.

Required

• 2–3 years in marketing, ideally with creative-agency or content-studio time.
• Strong campaign and channel thinking — you understand LinkedIn, Instagram, YouTube, podcasting and email at a working level.
• Excellent project management — you can hold a complex calendar, deliver against deadlines, and pull work from creative people without burning the relationship.
• Excellent written German and English. French an advantage.
• Proactive, outgoing, can-do energy — this is a builder seat.
• Clear written communication — briefs, pitches, founder LinkedIn ghostwriting.

Strongly preferred

• Background in creative agency, brand consultancy, content studio or editorial publication
• Experience in a trust-heavy category (mental health, healthcare, finance, education)
• Live event production experience — you've owned at least one 100+ guest event end-to-end
• Existing Swiss media network
• (Swiss) German native or fluent

What we offer

• A seat where your work compounds — every campaign builds on the last
• Direct line to founders and senior strategy
• Real budget for content, events and earned media (CHF 45k+ monthly, growing)
• Generous holidays (5 weeks), mental health benefit (obviously)

Together with us

We are a young, ambitious team with diverse backgrounds and beliefs. We love conversations about the big picture and the small individual parts. We believe in what we do and work hard for a slightly better world. None of us could count hours in a big company or watch injustice happen. We are also friends, parents, husbands and wives, standup comedians, yoga novices and Zen monks who appreciate and enjoy life.

Sleep on it. Read it through again.
Then take a deep breath and send us

• Your CV and a personal cover letter (yes, it will not only be read, but thoughtfully analyzed – We want to read what motivates you, why this mission matters to you personally and why this role now)
• Three campaigns you've shipped that you're proud of — what was the brief, what did you do, what happened

PS: Please don’t send us an impersonal, standardized, or AI-generated cover letter. It is a waste of your time and ours. There are better things to do instead — like enjoying the sun, taking a walk in the forest, or talking to a friend. Life is too beautiful to write impersonal cover letters :)