Marketing Manager

WorkMatePro connects small to medium-sized businesses in Western Australia with a skilled pool of professionals in the Philippines. We support Australian companies by building reliable, full-time remote teams and managing recruitment, payroll, HR, and infrastructure—creating stable, long-term opportunities for talented professionals while allowing businesses to focus on growth.

Copywriting & Content Leadership

• Write clear, compelling, and on-brand copy across all channels, including website, social media, brochures, blogs, email campaigns, and paid advertising
• Own and manage the content and blog calendar to support SEO, demand generation, and conversion goals
• Direct and collaborate with designers, videographers, and creative partners to produce high-quality content
• Maintain tone-of-voice consistency across all external and internal communications

Brand & Marketing Strategy

• Own the development, execution, and evolution of the company’s brand (verbal and visual)
• Ensure brand consistency across digital, print, and internal materials
• Lead marketing strategy, campaign planning, and messaging in alignment with business objectives
• Translate company goals into clear, executable marketing initiatives

Performance Marketing & Technical Oversight

• Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta, Google, and LinkedIn
• Conduct testing and optimisation to improve conversion rates and cost efficiency
• Track, analyse, and report on marketing performance, including cost per lead, lead quality, and ROI
• Provide clear briefs and direction to SEO specialists and technical partners on structure, content, and intent
• Confidently manage marketing tools, including ad platforms, analytics dashboards, and CMS systems (e.g., WordPress)

Execution & Systems Management

• Manage and update the company website (WordPress), including landing pages, content updates, and optimisations
• Maintain and improve company brochures (print and digital) in collaboration with designers
• Create, manage, or oversee social media content and scheduling
• Write or edit internal documents, templates, and emails to ensure brand alignment

Leadership & Accountability

• Own the marketing function end to end: strategy, execution, reporting, and results
• Act as the brand guardian and voice of the company across teams
• Lead through action with a hands-on, results-driven approach
• Take full accountability for marketing outcomes, not just activity

• Expert-level copywriting experience (non-negotiable)
• 5+ years of experience in marketing roles with demonstrated success in lead generation and brand development

• Strong experience with:

• Paid digital advertising (Meta, Google, LinkedIn)
• CMS platforms (e.g., WordPress)

• SEO best practices

• Technically confident and comfortable working inside ad accounts, analytics tools, and CMS platforms
• A true doer — comfortable writing, publishing, testing, and optimising
• Strong understanding of branding, positioning, and messaging
• Excellent time and priority management across multiple initiatives
• Bonus: Experience working closely with sales teams or in a revenue-focused environment
• Bonus: Experience in a small business, startup, or entrepreneurial setting