Director of Acquisition

The Director of Acquisition will be responsible for overseeing the overall marketing strategy for the Group’s global brands and markets. This includes oversight of affiliate, digital and social marketing channels under a central marketing team structure. The Acquisition Director will work closely with the senior leadership team to understand the company's business objectives, forecast performance results and develop targeted marketing strategies that support these objectives with their teams.

This role will require best-in-class reporting and executive communications. Team leadership skills are a must, with the ability to execute the company’s vision across all marketing teams.

Leadership & Strategy

• Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision.
• Lead, mentor, and manage the marketing team, including the Paid Acquisition, Content, SEO and Affiliate Management specialists.
• Collaborate with senior leadership to align marketing initiatives with business objectives.
• Collaborate with country managers to tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors.
• Ensure that marketing campaigns resonate with regional audiences while adhering to the company’s brand guidelines.
• Provide guidance, mentorship, and support to country managers, enabling them to execute strategies effectively.
• Develop strategies to build brand presence and customer base in emerging markets.

Affiliate Marketing

• Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization.
• Implement strategies to increase quality of all key acquisition partners.
• Ensure compliance with industry standards and regulations within the affiliate marketing framework.

Search Engine Optimization (SEO)

• Lead SEO initiatives to improve organic search performance, traffic, and conversions.
• Work closely with content, web development, and analytics teams to ensure SEO best practices are integrated.
• Stay updated on industry trends and algorithm changes, adjusting strategies as needed.

Performance Measurement & Reporting

• Set clear KPIs for all marketing initiatives, monitoring performance across all channels.
• Drive and ensure that all direct reports set KPIs for their individual members of their team and actively participate in performance measurement.
• Present regular reports on marketing performance, insights, and recommendations.
• Optimize budgets to ensure maximum ROI for all marketing investments.
• Ensure the right data is being collated to give clarity on success of all initiatives and budget spent.

• Proven track record in senior marketing leadership roles focusing on multi-regional marketing management, +5 years experience within B2C environment
• Minimum 5 years experience in the iGaming industry (B2C focus is a must)
• Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
• Exceptional leadership and team management skills with experience managing diverse, global teams
• Proficient in data analysis and metrics-driven decision-making
• Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
• Bachelor's degree in Marketing, Business, or related field

• Competitive salary synonymous with skills and experience
• Opportunity to make a real impact in a developing organization

• Employment contract in Malta with the option to work fully remotely from Malta

• Supplementary health insurance coverage