Soba

Mobile Gaming Apps

11-50

Germany

Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. We're a small, product-focused startup where every team member has real ownership.

We’re looking for someone to fully own and drive user acquisition. You’ll lead everything: from building creative to managing the accounts, analyzing performance, and exploring new channels. This isn’t a "just run the ads" role — we're looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth — we strongly believe growth and product go hand-in-hand.

## Tasks

*   Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)
*   Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions
*   Independently create and iterate on ad creatives
*   Analyze campaign data, identify trends, and optimize for performance and ROI
*   Explore and evaluate emerging channels, platforms, and growth opportunities
*   Own budgeting, forecasting, and reporting for UA performance
*   Work cross-functionally with product and community teams to align on growth priorities

## Requirements

*   5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products
*   You're comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets
*   You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency
*   You’ve worked in a startup or small team before — you're used to figuring things out and running with them
*   You’re curious, creative, and not afraid to try things that haven’t been done yet

## Benefits

*   Hybrid — work from wherever you do your best work with 2 days in the office in Berlin
*   Equity packages for all employees
*   Full equipment setup (Apple)
*   Small, high-ownership team with a lot of autonomy

Employee

Manager

<p>Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. We&#39;re a small, product-focused startup where every team member has real ownership.</p>
<p>We’re looking for someone to fully own and drive user acquisition. You’ll lead everything: from building creative to managing the accounts, analyzing performance, and exploring new channels. This isn’t a &quot;just run the ads&quot; role — we&#39;re looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth — we strongly believe growth and product go hand-in-hand.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)</li>
<li>Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions</li>
<li>Independently create and iterate on ad creatives</li>
<li>Analyze campaign data, identify trends, and optimize for performance and ROI</li>
<li>Explore and evaluate emerging channels, platforms, and growth opportunities</li>
<li>Own budgeting, forecasting, and reporting for UA performance</li>
<li>Work cross-functionally with product and community teams to align on growth priorities</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products</li>
<li>You&#39;re comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets</li>
<li>You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency</li>
<li>You’ve worked in a startup or small team before — you&#39;re used to figuring things out and running with them</li>
<li>You’re curious, creative, and not afraid to try things that haven’t been done yet</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li>Hybrid — work from wherever you do your best work with 2 days in the office in Berlin</li>
<li>Equity packages for all employees</li>
<li>Full equipment setup (Apple)</li>
<li>Small, high-ownership team with a lot of autonomy</li>
</ul>


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