Creative Strategy Lead (all genders) - Paid Content

Welcome to Glow25!

We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments. For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.

For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.

Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!

These are our current challenges and future goals:

As the Creative Strategy Lead (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with a c ombination of data driven and creative thinking and lead our Ad Creation team with clarity, energy, and focus. Your mission: to drive iterative, high-performing ad production.

You’ll develop cross-channel creative strategies (paid search, paid social, native ads), turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of long and short form copywriters, video editors, project managers, and UGC creators.

This is where we need your support:

• Teamführung: Du übernimmst die direkte Führung unseres Ad-Creation-Teams – von Copywriter:innen und Video-Editor:innen bis hin zu Projektmanager:innen.
• Kreativstrategie: Du verantwortest die strategische Ausrichtung unserer Paid-Content-Inhalte auf Meta, TikTok, Native, Google und weiteren Plattformen – im Einklang mit Performance- und Neukundengewinnungszielen.
• Briefing & Testing: Du übersetzt Kampagnenanforderungen in kreative Briefings und definierst Test-Roadmaps in enger Zusammenarbeit mit dem Media Buying.
• Creative Operations: Du koordinierst Prioritäten, Zeitpläne und Kapazitäten, um einen reibungslosen und skalierbaren Creative-Workflow sicherzustellen.
• Kanalübergreifende Abstimmung: Du arbeitest eng mit dem Brand-Team zusammen, um eine Basis an Brandformance-Ads neben den stärker performancegetriebenen Inhalten sicherzustellen.

You have the following experience:

• MUST: Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content
• 4–6 years of relevant experience in performance marketing or creative strategy
• Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising
• Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS
• Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact.
• Proven track record in managing creative teams – ideally with direct leadership responsibility
• Solid grasp of digital funnel mechanics – from ad to landing page to conversion
• Skilled in prioritization, briefing, giving feedback, and leading retrospectives
• Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams

That's something you can look forward to:

• Flexible working hours and time tracking.
• Unlimited access to the latest courses on tech, business, leadership and mental/physical well-being.
• A generous 40% discount on our entire range in the shop.
• 30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.
• Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
• Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600!
• After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.

Yay! You've made it this far!

Yay! You've made it this far!
But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.