Insurance

Lassie

51-200

Germany

At Lassie, we’re building a healthier future for pets and their humans. As Europe’s first preventive pet insurance provider, we combine modern insurance with science-backed pet care tips and a digital experience that supports every pet parent. We’re growing fast across Europe and are looking for smart, driven people to help us scale responsibly. 

We're looking for a hands-on and data-driven **Growth Marketing Manager** to lead and scale our Search and Affiliate marketing efforts across multiple European markets. This is a key role in Lassie’s Growth team, responsible for driving efficient customer acquisition through Google Search, Bing, and performance-based partnerships.

You’ll own strategy, execution, and optimization—while working closely with local market teams, creative, product, and analytics to ensure sustainable growth with a strong ROI focus.

## Tasks

*   Own and manage paid search campaigns (Google, Bing) end-to-end: planning, execution, reporting, and optimization
*   Scale and optimize our affiliate marketing program, identifying and onboarding high-performing partners
*   Collaborate with country managers to adapt and localize acquisition strategies across markets
*   Conduct keyword research, A/B testing, and performance deep-dives to drive continuous improvement
*   Work closely with the analytics team to track CAC, ROAS, and LTV, and ensure accurate attribution and reporting
*   Partner with creative and content teams to test new ad copy and landing pages tailored to search & affiliate channels
*   Stay on top of trends and algorithm changes in paid search and affiliate marketing to keep us ahead of the curve
*   Coordinate with tech and tracking teams to ensure smooth integrations and partner attribution

## Requirements

*   2–4+ years of hands-on experience in performance marketing, ideally with a strong focus on paid search and/or affiliate
*   Proven track record of hitting performance goals and scaling acquisition channels efficiently
*   Deep understanding of Google Ads, Microsoft Ads, and affiliate platforms/networks (e.g., AddRevenue, Finance Ads etc)
*   Strong analytical skills and proficiency with tools like Google Analytics, Looker/Tableau, Sheets/Excel, etc.
*   Self-starter who can take ownership, prioritize, and drive impact
*   Experience working across multiple markets or languages is a plus
*   Passion for pets and Lassie’s mission is a big bonus!

Employee

Professional / Experienced

<p>At Lassie, we’re building a healthier future for pets and their humans. As Europe’s first preventive pet insurance provider, we combine modern insurance with science-backed pet care tips and a digital experience that supports every pet parent. We’re growing fast across Europe and are looking for smart, driven people to help us scale responsibly. </p>
<p>We&#39;re looking for a hands-on and data-driven <strong>Growth Marketing Manager</strong> to lead and scale our Search and Affiliate marketing efforts across multiple European markets. This is a key role in Lassie’s Growth team, responsible for driving efficient customer acquisition through Google Search, Bing, and performance-based partnerships.</p>
<p>You’ll own strategy, execution, and optimization—while working closely with local market teams, creative, product, and analytics to ensure sustainable growth with a strong ROI focus.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Own and manage paid search campaigns (Google, Bing) end-to-end: planning, execution, reporting, and optimization</li>
<li>Scale and optimize our affiliate marketing program, identifying and onboarding high-performing partners</li>
<li>Collaborate with country managers to adapt and localize acquisition strategies across markets</li>
<li>Conduct keyword research, A/B testing, and performance deep-dives to drive continuous improvement</li>
<li>Work closely with the analytics team to track CAC, ROAS, and LTV, and ensure accurate attribution and reporting</li>
<li>Partner with creative and content teams to test new ad copy and landing pages tailored to search &amp; affiliate channels</li>
<li>Stay on top of trends and algorithm changes in paid search and affiliate marketing to keep us ahead of the curve</li>
<li>Coordinate with tech and tracking teams to ensure smooth integrations and partner attribution</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>2–4+ years of hands-on experience in performance marketing, ideally with a strong focus on paid search and/or affiliate</li>
<li>Proven track record of hitting performance goals and scaling acquisition channels efficiently</li>
<li>Deep understanding of Google Ads, Microsoft Ads, and affiliate platforms/networks (e.g., AddRevenue, Finance Ads etc)</li>
<li>Strong analytical skills and proficiency with tools like Google Analytics, Looker/Tableau, Sheets/Excel, etc.</li>
<li>Self-starter who can take ownership, prioritize, and drive impact</li>
<li>Experience working across multiple markets or languages is a plus</li>
<li>Passion for pets and Lassie’s mission is a big bonus!</li>
</ul>


Growth Marketing Manager

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