Culture Researcher

Paintgun is a dynamic creative agency on a mission to drive innovation by transforming growth plans into high-performing paid ads. Specializing in bold, visually captivating content, we partner with brands to deliver impactful campaigns that inspire, engage, and deliver results. At Paintgun, creativity meets strategy to redefine what’s possible in digital advertising.

We are looking for two talented and creative Culture Researcher to join our team on a freelance basis. If you are passionate about creating engaging content, have a flair for storytelling, and enjoy working remotely, we want to hear from you!

• Identify trending memes, sounds, and visual formats that can be adapted into high-performing ads.
• Track cultural moments and online conversations to help keep creative work timely and relevant.
• Provide clear, actionable insights to creative and strategy teams during ad concepting and production.
• Help vet ad ideas for cultural relevance, tone sensitivity, and trend alignment.
• Maintain an internal feed or tracker of emerging trends, creators, and content shifts.

• Deep knowledge of internet culture, memes, trending audio, and platform-specific content (TikTok, Instagram, YouTube).
• Strong awareness of current events, cultural conversations, and social dynamics that shape online behavior.
• Experience working in or around content creation, marketing, or media is a plus.
• Fast researcher with excellent taste and a sharp instinct for what resonates with online audiences.
• Comfortable summarizing trends and giving clear recommendations to creative teams.

• Flexibility to work from anywhere.
• Competitive freelance rate.
• Opportunity to collaborate with a dynamic and creative team.