Marketing Services

Shopfully

501-1000

Germany

## Who we're looking for

We are looking for a strategic and creative **Go-to-Market Manager (f/m/d/x)** with a strong marketing background and a passion for market strategies. If you have experience in developing and executing successful go-to-market strategies and have an eye for adapting brand messaging to diverse markets, we want you on our team!

## What you'll do

* Global Brand Strategy and Local Adaptation: You will be responsible for developing and executing a tailored go-to-market strategy that addresses both global and local market needs, strengthening the brand positioning across different markets.
* Product Portfolio Management & Market Launches: You will coordinate the launch of new products and services, focusing on targeted positioning in relevant verticals and markets, working closely with the global product marketing team and product team to ensure market requirements and KPIs are accurately implemented.
* Market Research and Market Needs: You will conduct detailed market research to identify trends that address the needs of local target audiences. You will translate this information into strategic recommendations for product development and communication.
* Storytelling and Communication: You will develop compelling storytelling strategies and positioning approaches that integrate global corporate storytelling while also addressing the specific needs and desires of local markets.
* Sales Enablement & Support for the Sales Team: You will support our sales team by preparing and providing product training and participating in the preparation of presentations to strategic customers.
* Collaboration and Stakeholder Management: You will work closely with internal teams (e.g., product, communications, sales) and coordinate your strategies and initiatives with external stakeholders to drive market launches and brand growth.

## What you'll need

* You have extensive experience in a similar role (preferably from an international tech company or media agency) with solid expertise in developing and executing go-to-market strategies.
* Results-Oriented: You are focused on KPIs and performance tracking, with the ability to implement marketing initiatives that achieve measurable results.
* Brand Strategy and Positioning: You have experience adapting global brand strategies and storytelling to local markets and are able to develop compelling brand messaging.
* Communication and Team Skills: Your communication skills are excellent, and you excel at working with various internal and external stakeholders to drive projects forward.
* Languages: Fluent in both German and English – written and spoken.

## Why us?

* An international, dynamic team with real team spirit
* Exciting client projects with top-tier retail brands
* High level of ownership, flat hierarchies and modern ways of working
* Flexible remote work options and offices in Berlin & Dresden
* Regular team events and personal development opportunities

## Benefits & Perks

 A chance to grow in a fast-scaling international company  
 A dynamic, informal and inclusive work environment  
 We empower you to take full ownership of your work, encouraging autonomy, flexibility and a hybrid work environment  
 Learning opportunities & regular feedback sessions  
 Modern, central offices with fresh snacks, coffee (vegan options too!) and ergonomic setups  
 Team moments that matter: offsites, team aperitivos, company parties and celebrations that bring us together beyond work  
 We provide all the equipment you need to work effectively and set up your ideal workspace — wherever you are  
 Additional country-specific benefits are provided based on local contracts and practices (i.e. meal vouchers, public transports vouchers, discounts with local partners, pet & family-friendly spaces, ...)

## Main Contact

Marina Pedevilla, Senior Group People & Talent Partner

Employee

Professional / Experienced

<h2 id="who-were-looking-for">Who we&#39;re looking for</h2>
<p>We are looking for a strategic and creative <strong>Go-to-Market Manager (f/m/d/x)</strong> with a strong marketing background and a passion for market strategies. If you have experience in developing and executing successful go-to-market strategies and have an eye for adapting brand messaging to diverse markets, we want you on our team!</p>
<h2 id="what-youll-do">What you&#39;ll do</h2>
<ul>
<li>Global Brand Strategy and Local Adaptation: You will be responsible for developing and executing a tailored go-to-market strategy that addresses both global and local market needs, strengthening the brand positioning across different markets.</li>
<li>Product Portfolio Management &amp; Market Launches: You will coordinate the launch of new products and services, focusing on targeted positioning in relevant verticals and markets, working closely with the global product marketing team and product team to ensure market requirements and KPIs are accurately implemented.</li>
<li>Market Research and Market Needs: You will conduct detailed market research to identify trends that address the needs of local target audiences. You will translate this information into strategic recommendations for product development and communication.</li>
<li>Storytelling and Communication: You will develop compelling storytelling strategies and positioning approaches that integrate global corporate storytelling while also addressing the specific needs and desires of local markets.</li>
<li>Sales Enablement &amp; Support for the Sales Team: You will support our sales team by preparing and providing product training and participating in the preparation of presentations to strategic customers.</li>
<li>Collaboration and Stakeholder Management: You will work closely with internal teams (e.g., product, communications, sales) and coordinate your strategies and initiatives with external stakeholders to drive market launches and brand growth.</li>
</ul>
<h2 id="what-youll-need">What you&#39;ll need</h2>
<ul>
<li>You have extensive experience in a similar role (preferably from an international tech company or media agency) with solid expertise in developing and executing go-to-market strategies.</li>
<li>Results-Oriented: You are focused on KPIs and performance tracking, with the ability to implement marketing initiatives that achieve measurable results.</li>
<li>Brand Strategy and Positioning: You have experience adapting global brand strategies and storytelling to local markets and are able to develop compelling brand messaging.</li>
<li>Communication and Team Skills: Your communication skills are excellent, and you excel at working with various internal and external stakeholders to drive projects forward.</li>
<li>Languages: Fluent in both German and English – written and spoken.</li>
</ul>
<h2 id="why-us">Why us?</h2>
<ul>
<li>An international, dynamic team with real team spirit</li>
<li>Exciting client projects with top-tier retail brands</li>
<li>High level of ownership, flat hierarchies and modern ways of working</li>
<li>Flexible remote work options and offices in Berlin &amp; Dresden</li>
<li>Regular team events and personal development opportunities</li>
</ul>
<h2 id="benefits--perks">Benefits &amp; Perks</h2>
<p> A chance to grow in a fast-scaling international company<br> A dynamic, informal and inclusive work environment<br> We empower you to take full ownership of your work, encouraging autonomy, flexibility and a hybrid work environment<br> Learning opportunities &amp; regular feedback sessions<br> Modern, central offices with fresh snacks, coffee (vegan options too!) and ergonomic setups<br> Team moments that matter: offsites, team aperitivos, company parties and celebrations that bring us together beyond work<br> We provide all the equipment you need to work effectively and set up your ideal workspace — wherever you are<br> Additional country-specific benefits are provided based on local contracts and practices (i.e. meal vouchers, public transports vouchers, discounts with local partners, pet &amp; family-friendly spaces, ...)</p>
<h2 id="main-contact">Main Contact</h2>
<p>Marina Pedevilla, Senior Group People &amp; Talent Partner</p>


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Our other open positionsView all open positions

Country Manager Sales - Czech Republic (f/m/d/x)

Country Manager Sales - Netherlands (f/m/d/x)

Digital Campaign Manager - Czech Republic (m/f/d/x)

Digital Campaign Manager - Netherlands (m/f/d/x)

(Junior) Sales Manager - Media Agency (f/m/d/x)

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