Paid Performance Marketing Manager (f/m/d)

Your mission

The Online Sales team is in charge of the growth and success of our digital presence, optimising marketing channels across all regions. We ensure a seamless, impactful experience that resonates with customers. Through our dedication and innovation, we unlock untapped potential, drive impressive growth, and set ambitious goals, shaping the future of O’Donnell’s online business.

We are seeking a highly skilled and results-driven Paid Performance Marketing Manager to join our dynamic marketing team. This role is pivotal in driving customer acquisition, revenue growth, and brand visibility through paid media channels. The ideal candidate will have a deep understanding of digital advertising platforms, data analytics, and campaign optimisation, coupled with a creative mindset to craft impactful campaigns.

• Campaign Strategy and Execution
  
  • You will develop, execute, and manage paid advertising strategies across platforms mostly Meta and Google
  • You plan and allocate budgets effectively to maximise ROAS RI and achieve performance KPIs
• Performance Optimisation
  
  • You will monitor and analyse campaign performance, identifying opportunities for improvement and implementing data-driven optimisations
  • You perform A/B testing on creatives, ad copies, and landing pages to enhance performance
• Analytics and Reporting
  
  • You will create and present detailed performance reports, providing insights and actionable recommendations to stakeholders
  • You track key upper and lower funnel metrics around cost, engagement and performance on campaign and segment level
• Collaboration and Coordination
  
  • You will work closely with the content, design, and product teams to develop compelling ad creatives and landing pages
  • You will partner with cross-functional teams to align campaigns with broader marketing initiatives
• Market Research and Innovation
  
  • You will keep up to date on industry trends, emerging platforms, and competitor strategies to ensure cutting-edge marketing approaches
  • You get to experiment with new advertising formats, channels, and techniques to drive growth
  • You can continuously evaluate and integrate automation tools, AI-driven optimisation, and advanced analytics platforms

Your profile

• Experience:
  
  • You have 3+ years of experience in performance marketing, preferably in a fast-paced or startup environment
  • You have a proven track record of managing and scaling paid advertising campaigns (Google, Meta) with measurable success
  • You have strong analytical skills and proficiency in tools like Google Analytics, Tableau, or similar
  • You have excellent project management skills with the ability to manage multiple campaigns simultaneously
• Skills:
  
  • You have passion for achieving measurable results and continuously seeking improvements
  • You have strategic thinking and a data-driven mindset
  • You have creative problem-solving abilities
  • You have strong communication and presentation skills
  • You are detail-oriented with a focus on quality and precision
  • You have the ability to adapt to a fast-changing environment and juggle multiple priorities
• Preferred Qualifications:
  
  • You are fluent in English and German, both written and spoken
  • You live in Berlin, in Germany, or the UK
  • You have a degree or formal qualification in Marketing, Business, or a related field is a plus

Your Benefits

• Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
• We offer you a better work-life balance thanks to flexible working hours and 28 days' holiday a year
• On top of that, you have the option of 10 days of workation per year
• Of course, we will provide you with the hardware you need to do your job
• Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml spirit with each new flavour launch
• Be part of a familial and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
• You get access to our corporate benefits and we subsidise your company pension scheme by 25%
• You can choose between a subsidy for public transport, Urban Sports Club or JobRad Would you like to become part of our Moonshine team? Great, we're looking forward to your application!