Technology, Information and Internet

Niyo Group

11-50

Nigeria

__ABOUT US 📝__

We're a collection of multi-award-winning, dynamic, and innovative consumer tech brands based in Birmingham, UK. Our startup operates in the education, tech, and hair and beauty markets. With an average annual revenue of around £2M, we’re making waves in the industry by providing top-notch products and services that evolve with our clients’ needs. Our mission is to build the world’s most meaningful consumer-focused tech products that change culture, disrupt the unequal status quo, and revolutionise society—all while empowering ambitious yet underrepresented women. At Niyo, we work for people, on purpose, with profit and the planet at the core of all we do. We are committed to diversifying high-impact industries and producing world-changing tech products. Join us on this exciting journey to shape education's future and make a real difference in the world!

ROLE PURPOSE 🚀

As a growth marketer, you are data-driven, passionate about running tests and finding the highest-impact, lowest-lift growth opportunities, wherever they are. This person is like a ‘CMO-lite’ as they are marketing generalists with deep expertise in a single ‘distribution’ channel (this may be technical or in content disruption). Their role is to optimise marketing funnels by running A/B tests via ads, exploring new marketing channels, and scaling paid digital spend efficiently.

This is an amazing opportunity for someone starting as a (growth) marketer who wants to get his/her hands dirty and learn in an international and dynamic environment. 

You will work on a bunch of different projects so you can expect a steep learning curve and access to a diverse set of tools. CRMs like Hubspot, Salesforce or Pipedrive and user-centric tools like Mixpanel, Intercom, Full Story Wynter and many more.

You will be an integral part of Niyo’s Marketing team, delivering growth marketing campaigns on different platforms that deliver tangible value for our clients.

## DUTIES AND KEY RESPONSIBILITIES 🏋🏿

* This role will intersect between core growth marketing and performance marketing while leading the content marketing and community managers to form a cohesive marketing team.
* Work with a cross-functional team (Operations, Product, Sales) to establish growth strategies to support Niyo’s revenue goals.
* Create, manage and experiment with new user acquisition campaigns.
* Conceive and execute a wide range of content campaigns to drive education and engagement including PLG, PPC and product marketing campaigns
* Develop theories on when to leverage our marketing alongside our current marketing roadmap
* Analyse data to monitor revenue performance, customer engagements, and behaviours and uncover areas for improvement.
* Work closely with the CEO and COO to support the creative process, ensuring consistent brainstorming and testing of new creative concepts across social channels
* Prepare and present recommendations, reports, and findings from experimental data up to the executive level
* Own the customer journey marketing strategy, using retargeting and remarketing methods to increase awareness, conversion and reactivation
* Research; analyse our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.

## SKILLS AND QUALIFICATIONS 🎯

* Strong and Proven track record of driving consistent growth, with samples and results of past campaigns
* Deep understanding of tactics and strategies across channels
* Solid project management skills: leading and collaborating with cross-functional partners, prioritising high-impact activities, and keeping complex projects moving forward.
* 3+ years experience in growth marketing
* Knowledge of Google Analytics, Google Adwords, Drip, Airtable,
* Customer obsessed, curious and has experience in understanding consumer and user psychology ( from their needs to their motivations and the speed of their decision-making)
* Natural curiosity and excitement to learn, with an ideate-test-iterate mindset
* Exceptional analytical skills that enable you to make data-driven decisions and drive problem-solving, with the ability to break down and communicate complex ideas effectively
* Just as comfortable powering through analytics dashboards as you are whipping up a sleek presentation with all the brand flare

## BENEFITS & COMPENSATION 🤝

* 29 days holiday package (inclusive of bank holidays) & 1 day for your birthday
* Stock Options
* Professional learning and certifications
* Pension Scheme
* Regular socials…in person and remote
* 1-1 Coaching to support your wellbeing, personal and professional development
* 30% discount on Niyo Products
* Free entry to company and partner events and many other perks

## APPLICATION PROCESS 💭💭

* Online application
* Screening with HR & Marketing Consultant
* Case Study
* Screening with Marketing Advisor & Hiring Manager (Peace Itimi)
* Interview with Niyo SMT
* References
* Meet the team

Employee

<p><strong>ABOUT US 📝</strong></p>
<p>We&#39;re a collection of multi-award-winning, dynamic, and innovative consumer tech brands based in Birmingham, UK. Our startup operates in the education, tech, and hair and beauty markets. With an average annual revenue of around £2M, we’re making waves in the industry by providing top-notch products and services that evolve with our clients’ needs. Our mission is to build the world’s most meaningful consumer-focused tech products that change culture, disrupt the unequal status quo, and revolutionise society—all while empowering ambitious yet underrepresented women. At Niyo, we work for people, on purpose, with profit and the planet at the core of all we do. We are committed to diversifying high-impact industries and producing world-changing tech products. Join us on this exciting journey to shape education&#39;s future and make a real difference in the world!</p>
<p>ROLE PURPOSE 🚀</p>
<p>As a growth marketer, you are data-driven, passionate about running tests and finding the highest-impact, lowest-lift growth opportunities, wherever they are. This person is like a ‘CMO-lite’ as they are marketing generalists with deep expertise in a single ‘distribution’ channel (this may be technical or in content disruption). Their role is to optimise marketing funnels by running A/B tests via ads, exploring new marketing channels, and scaling paid digital spend efficiently.</p>
<p>This is an amazing opportunity for someone starting as a (growth) marketer who wants to get his/her hands dirty and learn in an international and dynamic environment. </p>
<p>You will work on a bunch of different projects so you can expect a steep learning curve and access to a diverse set of tools. CRMs like Hubspot, Salesforce or Pipedrive and user-centric tools like Mixpanel, Intercom, Full Story Wynter and many more.</p>
<p>You will be an integral part of Niyo’s Marketing team, delivering growth marketing campaigns on different platforms that deliver tangible value for our clients.</p>
<h2 id="duties-and-key-responsibilities-🏋🏿">DUTIES AND KEY RESPONSIBILITIES 🏋🏿</h2>
<ul>
<li>This role will intersect between core growth marketing and performance marketing while leading the content marketing and community managers to form a cohesive marketing team.</li>
<li>Work with a cross-functional team (Operations, Product, Sales) to establish growth strategies to support Niyo’s revenue goals.</li>
<li>Create, manage and experiment with new user acquisition campaigns.</li>
<li>Conceive and execute a wide range of content campaigns to drive education and engagement including PLG, PPC and product marketing campaigns</li>
<li>Develop theories on when to leverage our marketing alongside our current marketing roadmap</li>
<li>Analyse data to monitor revenue performance, customer engagements, and behaviours and uncover areas for improvement.</li>
<li>Work closely with the CEO and COO to support the creative process, ensuring consistent brainstorming and testing of new creative concepts across social channels</li>
<li>Prepare and present recommendations, reports, and findings from experimental data up to the executive level</li>
<li>Own the customer journey marketing strategy, using retargeting and remarketing methods to increase awareness, conversion and reactivation</li>
<li>Research; analyse our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.</li>
</ul>
<h2 id="skills-and-qualifications-🎯">SKILLS AND QUALIFICATIONS 🎯</h2>
<ul>
<li>Strong and Proven track record of driving consistent growth, with samples and results of past campaigns</li>
<li>Deep understanding of tactics and strategies across channels</li>
<li>Solid project management skills: leading and collaborating with cross-functional partners, prioritising high-impact activities, and keeping complex projects moving forward.</li>
<li>3+ years experience in growth marketing</li>
<li>Knowledge of Google Analytics, Google Adwords, Drip, Airtable,</li>
<li>Customer obsessed, curious and has experience in understanding consumer and user psychology ( from their needs to their motivations and the speed of their decision-making)</li>
<li>Natural curiosity and excitement to learn, with an ideate-test-iterate mindset</li>
<li>Exceptional analytical skills that enable you to make data-driven decisions and drive problem-solving, with the ability to break down and communicate complex ideas effectively</li>
<li>Just as comfortable powering through analytics dashboards as you are whipping up a sleek presentation with all the brand flare</li>
</ul>
<h2 id="benefits--compensation-🤝">BENEFITS &amp; COMPENSATION 🤝</h2>
<ul>
<li>29 days holiday package (inclusive of bank holidays) &amp; 1 day for your birthday</li>
<li>Stock Options</li>
<li>Professional learning and certifications</li>
<li>Pension Scheme</li>
<li>Regular socials…in person and remote</li>
<li>1-1 Coaching to support your wellbeing, personal and professional development</li>
<li>30% discount on Niyo Products</li>
<li>Free entry to company and partner events and many other perks</li>
</ul>
<h2 id="application-process-💭💭">APPLICATION PROCESS 💭💭</h2>
<ul>
<li>Online application</li>
<li>Screening with HR &amp; Marketing Consultant</li>
<li>Case Study</li>
<li>Screening with Marketing Advisor &amp; Hiring Manager (Peace Itimi)</li>
<li>Interview with Niyo SMT</li>
<li>References</li>
<li>Meet the team</li>
</ul>


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