Nextcloud

Software Development

51-200

Germany

At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

We’re looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads — you’ll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience.This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact .

## Tasks

*   Designing and implementing strategies to attract and convert high-value B2B prospects
*   Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations
*   Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads
*   Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience
*   Conduct A/B and multivariate testing, and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance
*   Track and analyze enterprise marketing metrics and KPIs, including MQL, SAL, CPL and pipeline velocity to assess campaign effectiveness and ROI.

## Requirements

*   3+ years of experience in lead generation marketing, ideally within global Software, SaaS or B2B environments
*   Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive)
*   Degree in Marketing, Business Administration, Data Analytics or Information Technology
*   Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development
*   Strong ability to leverage data analytics and forecasting tools to drive data-driven decision making and guide strategic actions.

## Benefits

A distributed, open team with a passion for working on and within the open source community

*   A fun and diverse team
*   A product which pushes the boundaries of technology with a global user and contributor community
*   A competitive salary
*   Remote work and flexibility for a healthy work-life balance
*   Time for personal growth and education.

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.

Employee

Professional / Experienced

<p>At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of &gt;120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.</p>
<p>We’re looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads — you’ll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience.This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact .</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Designing and implementing strategies to attract and convert high-value B2B prospects</li>
<li>Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations</li>
<li>Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads</li>
<li>Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience</li>
<li>Conduct A/B and multivariate testing, and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance</li>
<li>Track and analyze enterprise marketing metrics and KPIs, including MQL, SAL, CPL and pipeline velocity to assess campaign effectiveness and ROI.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>3+ years of experience in lead generation marketing, ideally within global Software, SaaS or B2B environments</li>
<li>Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive)</li>
<li>Degree in Marketing, Business Administration, Data Analytics or Information Technology</li>
<li>Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development</li>
<li>Strong ability to leverage data analytics and forecasting tools to drive data-driven decision making and guide strategic actions.</li>
</ul>
<h2 id="benefits">Benefits</h2>
<p>A distributed, open team with a passion for working on and within the open source community</p>
<ul>
<li>A fun and diverse team</li>
<li>A product which pushes the boundaries of technology with a global user and contributor community</li>
<li>A competitive salary</li>
<li>Remote work and flexibility for a healthy work-life balance</li>
<li>Time for personal growth and education.</li>
</ul>
<p>We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.</p>


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