Senior CRM Manager Malta

Senior CRM Manager - Gaming

Ta Xbiex, (Hybrid)

Malta

My client is a leading iGaming service provider, dedicated to empowering operators to thrive in a fast-paced and ever-changing industry. With years of expertise, cutting-edge technology, and a passion for creating exceptional player experiences, we are the partner of choice for companies seeking to elevate their success.

We offer a comprehensive range of iGaming solutions!

Our holistic approach ensures operators have the tools, strategies, and expertise needed to maximize growth and deliver outstanding experiences to their players.

The Role

We’re looking for an experienced Senior CRM Manager to join and take the lead in shaping the CRM strategy for our casino brands. In this role, you’ll own the full planning, execution, and optimization of campaigns, ensuring they deliver real results and drive improved ROI.

This is an exciting opportunity to make a tangible impact, work with a dynamic team, and help shape the future of our casino brands while growing your own expertise in a fast-paced, innovative environment.

Key Responsibilities:

Campaign Planning & Execution

• Brief, plan, and manage CRM campaigns end-to end across multiple brands.
• Ensure campaigns are aligned with brand objectives, player journeys, and retention goals.

Data & Segmentation

• Develop and manage audience segmentation strategies to ensure precise targeting.
• Leverage data to improve campaign personalisation and effectiveness.
• Use Excel and other analytical tools (e.g., Tableau, Power BI, or similar) for accurate reporting, data visualisation, and decision-making.

People Management

• Lead and mentor a CRM team, setting clear objectives and ensuring high performance.
• Collaborate closely with cross-functional teams including marketing, product, and analytics.Campaign Costs, Analysis &

Reporting

• Analyse campaign performance and deliver actionable insights.
• Produce post-campaign reports with recommendations for optimisation.
• Monitor and manage CRM bonus spend to ensure efficient allocation and ROI.

Strategic Growth

• Bring forward ideas to improve CRM strategy, tools, and processes.
• Contribute to wider Group-level CRM initiatives that strengthen brand performance.

Requirements

• Proven experience in a senior CRM role, preferably within gaming, entertainment, or digital consumer industries.
• Strong understanding of CRM campaign briefing, execution, and analysis.
• Excellent knowledge of customer segmentation, lifecycle management, and retention strategies.
• Ability to manage budgets and bonus costs effectively.
• Strong analytical skills with proficiency in Excel and/or analytical tools such as Tableau or Power BI.
• Leadership experience, with proven ability to manage and develop teams.
• Excellent communication and stakeholder management skills.
• A proactive mindset with the ability to suggest and implement ROI-driving improvements.

What we offer:

• Attractive remuneration package
• Health insurance cover from the first day of work
• Wellness benefit (after probation)
• Optician/Spectacle and Blue Lens Benefit (after probation)
• Breakfast/lunch all week
• Monthly snacks allowance
• Training support
• Modern office facilities
• Dog-friendly workplace
• Exciting Company Events
• Monthly Beer Fridays
• Eur1,000 Refer a friend bonus
• Relocation package (if required)

Join our dynamic team as a Senior CRM Manager in Malta, where your expertise will shape innovative strategies at a leading multilingual recruitment consultancy. Elevate your career with us!