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Lyto Brands Group GmbH

11-50

Germany HQ

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Lyto Brands Group

<p>We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!</p>
<h2>Tasks</h2>
<ul>
<li>Develop our core customer metrics like repurchase rate and customer lifetime value </li>
<li>Own CRM performance across three brands and three markets end to end</li>
<li>Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)</li>
<li>Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient</li>
<li>Use Claude as your default tool for copy, creative briefing, and campaign production</li>
<li>Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)</li>
<li>Build toward a state where no campaign is manually built and sent - flows and automation do the work</li>
</ul>
<h2>Requirements</h2>
<ul>
<li>Multi year B2C e-commerce background ideally in an international setting</li>
<li>Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.</li>
<li>Already using Klaviyo MCP or genuinely eager to work this way</li>
<li>Very strong analytical mindset: you think in segmentation logic and test hypotheses</li>
<li>Comfortable in Klaviyo's templating language (HTML+Liquid)</li>
</ul>
<p>Nice to have:</p>
<ul>
<li>Basic scripting (Python/JS) for data exports and automation</li>
<li>Experience with SMS as a channe</li>
<li>Experience with WhatsApp as a channel</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.</li>
<li>Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.</li>
<li>Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.</li>
<li>A new sport every month that we try out together in the Lyto Athletics Club.</li>
<li>Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.</li>
<li>Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.</li>
</ul>
<p>We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.</p>

Our other open positions

Email Marketing / CRM Manager (Klaviyo / E-Commerce) (w/m/d) + AI Automatisierung

Senior Klaviyo CRM Manager - Data & AI Automation (m/w/d) - E-Commerce - 100% remote