CRO Shopify Specialist/AB Tester

About Us

KU Europe GmbH is a family-owned direct-to-consumer (D2C) company based in Germany. We operate multiple successful e-commerce brands, serving customers across Europe.

With our own fulfillment center and a customer base of more than 2 million customers, we are committed to delivering high-quality products, fast shipping, and an exceptional customer experience. As a remote-first company, we collaborate with talented professionals worldwide to develop innovative beauty, health, and anti-aging products that deliver real results

Remote | Full-Time (40 Hours per Week) | Independent Contractor

Location: Remote (Worldwide, excluding Germany, Pakistan, and India)
Working Hours: 40 hours per week (CET time zone)
Employment Type: Independent Contractor (exclusive engagement with our company, 40 hours/week)
Compensation: Competitive compensation based on skills, experience, and proven results.

About the Role

We are looking for an experienced and highly analytical Conversion Rate Optimization (CRO) Specialist / Shopify A/B Testing Expert to join our growing team.

The ideal candidate must have deep hands-on experience with Shopify e-commerce platforms, advanced A/B testing methodologies, and conversion optimization strategies. You will be responsible for identifying growth opportunities, developing experimentation strategies, executing A/B and multivariate tests, and delivering measurable improvements in conversion rates, revenue, and customer experience.

You will work closely with our marketing, design, and development teams to optimize customer journeys and improve overall business performance through continuous experimentation and data-driven decision-making.

Key Responsibilities

• Plan, execute, and analyze A/B tests and multivariate experiments across Shopify stores, including landing pages, product pages, collections, checkout flows, and other critical customer touchpoints.
• Own the CRO roadmap by identifying conversion opportunities and prioritizing experiments based on potential business impact.
• Develop data-driven hypotheses and testing strategies focused on increasing conversion rates, revenue, customer engagement, and retention.
• Apply deep Shopify knowledge to optimize store performance, user experience, and conversion funnels.
• Collaborate with designers, developers, and marketers to create, implement, and evaluate test variations.
• Analyze customer behavior using tools such as Google Analytics, GA4, Hotjar, and other analytics and behavioral tracking platforms.
• Monitor key performance indicators (KPIs) and provide actionable recommendations based on test results.
• Create clear and detailed reports covering experiment performance, insights, learnings, and business impact.
• Continuously improve customer journeys through ongoing experimentation, analysis, and optimization.

• Minimum 3+ years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation.
• Deep hands-on experience working with Shopify and Shopify Plus stores is mandatory.
• Proven experience designing, implementing, analyzing, and scaling successful A/B testing programs in e-commerce environments.
• Strong understanding of CRO frameworks, UX principles, customer psychology, and e-commerce conversion funnels.
• Experience with A/B testing platforms, analytics tools, and behavioral analysis solutions.
• Strong analytical skills with the ability to interpret data and convert insights into actionable growth strategies.
• Experience working closely with designers and developers to implement testing variations.
• Excellent attention to detail, communication skills, and problem-solving ability.
• Ability to work independently and manage priorities in a remote environment.
• Availability during CET business hours.
• Strong written and spoken English.

Preferred Qualifications

• Experience with WordPress/WooCommerce.
• Experience with Meta Ads and Google Ads.
• Experience working with high-volume e-commerce stores and direct-to-consumer brands.

• 100% remote position – work from anywhere.
• Long-term opportunity within a fast-growing international company.
• Flexible work environment focused on ownership, autonomy, and results.
• Opportunity to work across multiple established e-commerce brands.
• Access to modern tools and resources that support professional growth.
• Competitive compensation with opportunities for long-term development.

To apply, please submit your CV together with a detailed cover letter.

Please include clear and concise responses to the following:

• Your salary expectations.
• Confirmation that you are available to work exclusively with KU Europe GmbH.
• An overview of the A/B tests and experiments you have personally planned, implemented, and analyzed, including measurable outcomes where possible. There is no need to cover minor details.
• The tools and platforms you have used for testing, analytics, tracking, and optimization.
• The e-commerce platforms you have worked with, particularly Shopify and Shopify Plus.
• Relevant case studies, portfolio examples, supporting materials, or links that demonstrate your CRO and experimentation expertise.

Please keep your responses focused, highlighting your hands-on experience with CRO Shopify & AB Testing, key contributions, and measurable impact.

We are specifically seeking candidates with proven hands-on CRO experience across Shopify and Shopify Plus stores, strong A/B testing and experimentation skills, and a demonstrated ability to drive measurable improvements in conversion rates, revenue, and other key business metrics through data-driven decision-making.