Food and Beverage Retail

KoRo Handels GmbH

201-500

<h2>Your tasks</h2>
As our ATL Marketing Manager (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include: 
<ul>
<li>Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.</li>
<li>Develop media plans balancing scale, quality, and cost efficiency.</li>
<li>Manage budgets strategically, ensuring cost-effective media investment and maximum ROI.</li>
<li>Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.</li>
<li>Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.</li>
<li>Think cross-channel and along the full marketing funnel to maximize integrated campaign effectiveness.</li>
<li>Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential.</li>
<li>Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement.</li>
<li>Explore innovative channels and formats to extend reach and improve campaign outcomes.</li>
</ul>
<h2>Your profile</h2>
<ul>
<li>3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns.</li>
<li>Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).</li>
<li>Strong expertise in offline media (TV, OOH, Radio); experience with programmatic or digital channels is a plus.</li>
<li>Excellent negotiation skills and experience managing commercial agreements with media partners.</li>
<li>Analytical and data-driven, comfortable working with reports, analytics tools, and performance dashboards.</li>
<li>Highly organized, proactive, and hands-on; capable of driving projects from strategy to execution and independently developing media initiatives.</li>
<li>Experience in agency management and stakeholder collaboration.</li>
<li>Fluent in English; German is a plus.</li>
<li>You are based in Berlin or willing to relocate.</li>
<li>Channel-agnostic thinker, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.</li>
<li>You are curious and innovative, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.</li>
</ul>
<h2>What you can expect from us</h2>
<ul>
<li>Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!</li>
<li>Extensive onboardings which will prepare you for your various and challenging tasks.</li>
<li>Flexible working hours and home office options to ensure a good work-life balance.</li>
<li>A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.</li>
<li>Find your way (back) to the gym thanks to f itness cooperations with Urban Sports Club or FitX.</li>
<li>Optimal performance thanks to a modern MacBook.</li>
<li>Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.</li>
<li>20 % discount in our KoRo online store.</li>
<li>Regular team events and joint activities as well as legendary company parties.</li>
</ul>
<h2>Sounds good?</h2>
Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

ATL Marketing Manager (m/f/d)

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