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Email Marketing Expert (Apps Focused)

Remote
Contract
Online Marketing

We are a product-focused company developing a variety of consumer apps used across the world. We create web and mobile apps that help users improve their lives - whether through productivity, education, wellness or habit tracking.

To grow these apps, we rely on paid acquisition, AI-driven marketing, custom funnels and equally prioritize retention strategies to maximize retention rate. If you’re looking for a place where you can take ownership, innovate, and make a direct impact on user retention, this is it.

Tasks

You will be responsible for managing and optimizing our retention-focused email marketing efforts using Klaviyo. In this part-time role, your primary goal will be to improve retention rate and increase customer lifetime value for our app users through effective email campaigns and automated flows. Your role includes creating and refining email sequences (e.g. welcome series, re-engagement campaigns), segmenting our user base for targeted messaging and continually improving performance through data-driven insights. This position requires a proactive approach and an ownership mentality - you’ll have the autonomy to lead email retention initiatives from planning to execution and ensure they deliver measurable results.

Requirements

  • Manage retention email campaigns
  • Develop & optimize automation flows
  • Segment and personalize outreach
  • Analyze performance & iterate (open rates, CTR, conversions, etc.)
  • Ensure compliance with CAN-SPAM, GDPR, CASL and other email marketing regulations.
  • Collaborate with the marketing and product teams to align email strategies with business goals and customer needs.
  • Work with the creative team to develop compelling email content and designs that align with brand guidelines.

Benefits

  • Manage retention email campaigns
  • Develop & optimize automation flows
  • Segment and personalize outreach
  • Analyze performance & iterate (open rates, CTR, conversions, etc.)
  • Ensure compliance with CAN-SPAM, GDPR, CASL and other email marketing regulations.
  • Collaborate with the marketing and product teams to align email strategies with business goals and customer needs.
  • Work with the creative team to develop compelling email content and designs that align with brand guidelines.

If you’re a data-driven email marketer with a passion for Mobile & Web apps growth, let’s talk!

Updated: 8 hours ago
Job ID: 14373378
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1-10 employees
Marketing Services
  1. Email Marketing Expert (Apps Focused)