Lead Generation Specialist (Americas)

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

KEY RESPONSIBILITIES

Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region

Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions

Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging

Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria

Book qualified discovery meetings for Business Developers and hand over with complete context

Maintain CRM hygiene: every account, contact, activity, and outcome logged and current

Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities

Feed message performance and objection patterns back to Business Development, Marketing, and Product

EDUCATION

Required: Degree in Business, Marketing, Communications, Engineering, or a technical/scientific field or equivalent practical experience.
Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms

EXPERIENCE

Required: Min. 1,2 years in lead generation, sales development (SDR/BDR), demand generation, or market research in a B2B environment; comfort working in English in an international team
Desirable: Experience selling into Power & Utilities, energy, or infrastructure; exposure to GIS or spatial planning; hands on experience with a CRM and outbound tooling; additional languages (ES / DE / FR / PT)