Customer Advocacy & Growth Manager

About Gilytics

Gilytics builds Pathfinder, a geospatial SaaS platform that helps infrastructure companies — energy, utilities, transmission, transport — plan routes smarter and faster. Our customers are engineers, project managers, and executives where route decisions carry multi-million euro consequences.

We are a VC-backed Swiss startup with a lean, global team. We move fast, work remotely, and hire people who take ownership and get things done.

The Mission

Turn customer success into a repeatable growth engine.

This role sits at the intersection of customer success, content, and sales enablement. You won't close deals — but everything you build will make deals easier to start and faster to close. Your job is to find customers with great stories, draw those stories out, turn them into credible proof, and activate that proof through referrals, case studies, webinars, and community.

What You Will Do

Customer Advocacy and References

• Build and manage a pipeline of customer advocates and references
• Run a structured referral program with quarterly targets
• Coordinate case studies and success stories end-to-end, including navigating Legal, Compliance, and management layers to get approvals over the line
• Engage with industry bodies (CIGRE, CEATI, ENTSOE) to build visibility and connections

Content and Customer Proof

• Interview customers, extract the real value, and publish one Pathfinder success story per quarter — independently, without a copywriter
• Keep the website and product pages current with fresh customer evidence
• Create LinkedIn content and targeted outreach that supports pipeline, not follower counts

Webinars and Community

• Plan, host, and manage at least one quarterly webinar with customer speakers
• Build and manage the Pathfinder Forum — a user community connecting customers and prospects

Commercial Support

• Equip the sales team with proof points, references, and stories that strengthen trust during active deals
• Identify which customer assets are missing in live opportunities and build them
• Develop targeted messaging and evidence for key segments, use cases, and geographies

What We Are Looking For

Must-Have Requirements

• 3 to 7 years in B2B customer advocacy, customer marketing, or sales enablement — not brand awareness, not demand gen
• Proven track record producing technical content independently: case studies, customer stories, white papers — you interview, write, and publish without a copywriter
• Experience working in or selling into infrastructure, energy, utilities, transport, or engineering — you understand the stakes and speak the language of engineers and project managers
• Demonstrated ability to coordinate across complex organizations (Legal, Compliance, multiple stakeholders) and get deliverables approved without losing momentum
• Strong interviewing and storytelling skills — you ask the right questions and translate complex technical topics into clear, credible language
• Sales enablement mindset — you think in pipeline terms, not impressions
• Active, proven use of AI tools to work faster and produce more
• Self-directed execution — you follow through, push busy customers toward commitments, and get things done without heavy structure or supervision

Bonus Points

• Exposure to GIS, geospatial software, or spatial data concepts
• Experience managing a customer community, user forum, or user group
• Has organized or hosted external-facing technical webinars
• Has worked at a startup or scaleup — comfortable with ambiguity and no established playbook
• Multilingual — French, German, or Spanish a plus

This Is Not the Right Role If You Are...

• A brand or awareness marketer focused on reach, impressions, or social followers
• A content creator without commercial awareness or B2B sales cycle understanding
• A senior marketing strategist looking to build and manage a team — this is a hands-on individual contributor role
• Someone who has never worked directly with technical buyers or infrastructure customers

What We Offer

• Full ownership of a new function with direct business impact from day one
• Close collaboration with Sales, Customer Success, and the leadership team
• Fully remote, async-friendly work environment
• A product that solves real, high-stakes problems for customers who care about outcomes
• Competitive compensation — salary negotiable based on experience and location