Director*in Performance Marketing (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join.

This is a key management position focused on scaling our core performance marketing channels (especially Meta, Google & further channels) and unlocking the next stage of profitable growth.

You will drive paid social acquisition through a strong, diversified internal and external creative engine and high-performing end-to-end funnels ensuring a strong message-market fit from first touchpoint to final conversion to unlock new audiences - with responsibility across strategy, team leadership, and execution. Working closely with the founders, you will play a central role in building the systems and structures that allow HEY HOLY to scale efficiently.

• Own and scale our performance marketing channels to drive profitable new customer growth – with a strong focus on CAC, LTV, and full-funnel performance.
• Audit the current setup across Paid Social & Paid Search (based on channel and on-site metrics) – identify untapped potential and growth levers and define a clear strategy and monthly roadmap for key growth initiatives on each channel.
• Unlock new audiences through creative strategy, roadmap, and execution excellence (incl. on-platform sales tactics) and continuous conversion optimization for key on-site funnels (incl. LPs) by systematically analyzing channel metrics, on-site KPIs, and conducting structured qualitative creative reviews.
• Drive creative excellence, and message-market-fit optimization across the full customer journey by proactively generating customer insights, regularly exchanging with internal teams and your external network, and conducting ongoing competitor & best practice analyses
• Further build and lead a high-performing in-house performance team and external agencies and establish scalable, efficient processes and a tech-enabled backbone (incl. systematic usage of AI) to enable speed and high quality outcomes
• Drive further growth through structurally testing new performance marketing channels (e.g., TikTok, Native, etc.) with clearly defined targets, and execution roadmaps
• Collaborate closely with cross-functional teams (Design, Product/Customer, other Sales Channels, Ops, etc.) to align roadmaps and maximize business impact.
• Stay ahead of platform developments, algorithm changes, and best practices (incl. a sharp eye on the US & UK as leading markets) – and proactively apply them to optimize campaign setup and creative strategy.

• Meta / Google x E-Com: You bring 7+ years of experience in performance marketing, with a strong track record in scaling e-com brands through direct-response-Marketing & full-funnel growth.
• Builder Mentality: You have successfully built in-house performance teams, incl. strong, diversified & high velocity creative pipelines, and thrive in environments where structures, processes, and growth engines need to be built from the ground.
• Strategic, Analytical & Creative: You combine analytical skills with customer-driven thinking, and marketing-/Sales talent to identify opportunities and bottlenecks and translate them into clear hypotheses and testing roadmaps
• Exexution, Ownership & Grit: You own and drive execution with structured planning, testing, iteration & learning together with your team & stakeholders - with high intrinsic motivation, proactivity and strong grit, detail orientation and perserverance to make things work on the long run
• Customer & Growth Focused: You deeply understand customer needs, messaging, and value propositions, and translate them into high-converting journeys, strong Message-Market-Fit, and effective full-funnel communication.
• Technically Ahead: You stay on top of platform developments, algorithm changes, new tools & trends, growth hacks & tactis for the different channels, and continuously develop your channel strategies, testing roadmaps and infrastructure to the next level

Bonus Qualifications (these are a plus)

• Experience in subscription commerce
• Familiarity with complex acquisition funnels and longer customer journeys
• Affinity for dogs (personal or professional)

• High-impact role with full ownership over performance marketing and eCommerce – working directly with the founders
• Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
• A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
• Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive
• Individual training/certification budget: We actively invest in your growth – because your development is key to our success
• Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
• Free HEY HOLY food: Because happy dogs are just as important as happy people!
• 28 Vacation Days + Christmas Eve and New Year’s on us

We value Diversity! 🌈

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀

To ensure fair and structured processing of all applications, we can only consider applications submitted through our Join platform. Unfortunately, applications via LinkedIn, email, or other channels cannot be included in the selection process. If you experience any technical difficulties using the application platform, please feel free to contact us – we're happy to help.