Lead Generation Specialist (Remote)
About Herrera Headhunters
Herrera Headhunters is a global recruitment firm specialized in high-impact talent acquisition. We connect ambitious professionals with innovative companies worldwide, contributing to their growth through strategic, results-driven hiring.
Position Overview
We are looking for a Lead Generation Specialist with strong expertise in Paid Media, particularly on LinkedIn, to join our fully remote team.
The ideal candidate is a performance-driven digital marketer with a proven track record in B2B lead generation, campaign execution, and paid media optimization. You will play a key role in driving qualified inbound leads to support our client acquisition and recruitment strategy.
Tâches
Key Responsibilities
- Design, launch, and manage paid media campaigns with a primary focus on LinkedIn Ads, and additional support across Meta (Facebook & Instagram) and YouTube as needed.
- Generate high-quality B2B leads, focusing on cost-efficiency (CPL, ROAS) and conversion optimization.
- Develop detailed audience targeting, segmentation, and ad messaging strategies tailored to each platform.
- Execute regular A/B tests on creatives, copy, CTAs, and targeting to improve performance.
- Monitor campaign results using LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, and Google Analytics, and produce actionable reporting and insights.
- Collaborate closely with content, creative, and acquisition teams to ensure consistent messaging and strategic alignment.
- Stay up to date on platform changes (especially LinkedIn), paid media trends, and best practices in B2B digital marketing.
Compétences requises
Requirements
- Proven experience in B2B lead generation, with a strong focus on LinkedIn Ads (must-have).
- Deep understanding of paid acquisition strategies: funnel building, retargeting, bid strategies, audience segmentation.
- Proficient with tools such as LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Analytics, and Google Data Studio.
- Analytical mindset with the ability to manage budgets, interpret KPIs, and optimize performance accordingly.
- Highly organized, autonomous, and reliable in a fully remote working environment.
- Strong communication skills and the ability to translate data into strategic action.
Avantages
Why Join Us?
- 100% remote position with flexible working hours.
- Work on diverse projects in a fast-paced, international, and high-growth environment.
- Join an agile, collaborative, and results-driven team.
- Opportunity to run high-impact paid campaigns targeting top-tier B2B decision-makers.
- Competitive and evolving compensation, based on experience.
Important: If you are unable to apply through Join, please send your application directly by email to: [email protected]
