Retail Apparel and Fashion

Gotyu Underwear

1-10

Germany

Germany’s fastest growing underwear brand is looking for its new social media rockstar to expand our presence in new markets.

Your role will be to create disruptive, impactful and engaging content through our different social media platforms and be the voice of our brand.

**What we are looking for:**

*   🩸 Someone who is comfortable talking about intimate topics such as periods and female anatomy
*   👙 Someone comfortable creating content wearing our products
*   ❤️ Someone aligned with our values: gender empowerment, inclusivity, gender equality
*   ❤ Someone who values customer satisfaction & community discussions
*   🔥 Someone who goes out of their comfort zone and thinks outside the box
*   🏆 Someone eager to win and take the brand to the next level
*   🎨 Someone who has a strong sense of marketing and creativity

## Tasks

*   Develop and implement engaging & disruptive social media strategies to increase brand awareness and customer engagement.
*   Come up with unique social media campaigns that will differentiate ourselves from the competition and create brand-preference.
*   Create engaging content (UGC) for various social media platforms such as Tiktok, Instagram, YouTube etc.
*   Create brand content for various platforms.
*   Actively observe trends and developments in social media and e-commerce to develop innovative ideas and approaches.
*   Report and analyze the performance of social media campaigns using analytics tools and create reports to optimize strategies.

## Requirements

*   You have already created impactful viral social media campaigns for a DTC brands
*   You have helped a brand grow from 0 to 50k followers, or from 30k to +100k
*   You have experience creating video content (tiktok, reels) and static content (posts)
*   **Tools**: canva (or photoshop), slack, notion, capcut (or any editing tool) excel, later and any content planning tool
*   **Equipment**: high resolution phone, lights, laptop, microphone, high-speed internet
*   Fluent in English and German (no strong accents in both languages)
*   Strong organizational abilities.
*   Good understanding of marketing principles.
*   Solid grasp of customer relationship management.
*   Proactive, independent, and creative approach to work.
*   Efficient in content creation.

## Benefits

*   🔥 Dive into the action with Germany's most disruptive and high-performing brands. You'll be at the forefront of innovation, making waves in the market!
*   🌏 Embrace the future of work with our 100% remote setup. Enjoy absolute flexibility in your work hours – because we believe great ideas don't punch a time clock!
*   🧘🏻‍♀️ At Gotyu, we're serious about your happiness at work and committed to fostering a healthy work-life balance.
*   🅰️ Surround yourself with A-players and work closely with our C-Level. Get ready for a masterclass in business growth and personal development – the learning opportunities are off the charts!
*   💚 Be part of a passionate team that's not just talking about change, but making it happen. We're fierce advocates for feminism and sustainability – join us in making a real difference!
*   ❤️ Experience our innovative period underwear firsthand and feel the exceptional comfort for yourself! You'll be so inspired by the quality that sharing your enthusiasm with our community will come naturally."

Ready to take the next step? 🚀 Here’s what to expect: 

1️⃣ Share your story: Send us a Loom video introducing yourself (we’ll provide a few key questions to guide you).  
2️⃣ Let’s connect: Have a friendly get-to-know-you chat with our recruiter, Nicole.  
3️⃣ Get creative: Dive into an exciting test task that’ll let you showcase your skills.  
4️⃣ Meet the visionaries: Join a conversation with our founders and get a feel for the heart of Gotyu.

We can’t wait to get to know you better!

Employee

Manager

<p>Germany’s fastest growing underwear brand is looking for its new social media rockstar to expand our presence in new markets.</p>
<p>Your role will be to create disruptive, impactful and engaging content through our different social media platforms and be the voice of our brand.</p>
<p><strong>What we are looking for:</strong></p>
<ul>
<li>🩸 Someone who is comfortable talking about intimate topics such as periods and female anatomy</li>
<li>👙 Someone comfortable creating content wearing our products</li>
<li>❤️ Someone aligned with our values: gender empowerment, inclusivity, gender equality</li>
<li>❤ Someone who values customer satisfaction &amp; community discussions</li>
<li>🔥 Someone who goes out of their comfort zone and thinks outside the box</li>
<li>🏆 Someone eager to win and take the brand to the next level</li>
<li>🎨 Someone who has a strong sense of marketing and creativity</li>
</ul>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Develop and implement engaging &amp; disruptive social media strategies to increase brand awareness and customer engagement.</li>
<li>Come up with unique social media campaigns that will differentiate ourselves from the competition and create brand-preference.</li>
<li>Create engaging content (UGC) for various social media platforms such as Tiktok, Instagram, YouTube etc.</li>
<li>Create brand content for various platforms.</li>
<li>Actively observe trends and developments in social media and e-commerce to develop innovative ideas and approaches.</li>
<li>Report and analyze the performance of social media campaigns using analytics tools and create reports to optimize strategies.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>You have already created impactful viral social media campaigns for a DTC brands</li>
<li>You have helped a brand grow from 0 to 50k followers, or from 30k to +100k</li>
<li>You have experience creating video content (tiktok, reels) and static content (posts)</li>
<li><strong>Tools</strong>: canva (or photoshop), slack, notion, capcut (or any editing tool) excel, later and any content planning tool</li>
<li><strong>Equipment</strong>: high resolution phone, lights, laptop, microphone, high-speed internet</li>
<li>Fluent in English and German (no strong accents in both languages)</li>
<li>Strong organizational abilities.</li>
<li>Good understanding of marketing principles.</li>
<li>Solid grasp of customer relationship management.</li>
<li>Proactive, independent, and creative approach to work.</li>
<li>Efficient in content creation.</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li>🔥 Dive into the action with Germany&#39;s most disruptive and high-performing brands. You&#39;ll be at the forefront of innovation, making waves in the market!</li>
<li>🌏 Embrace the future of work with our 100% remote setup. Enjoy absolute flexibility in your work hours – because we believe great ideas don&#39;t punch a time clock!</li>
<li>🧘🏻‍♀️ At Gotyu, we&#39;re serious about your happiness at work and committed to fostering a healthy work-life balance.</li>
<li>🅰️ Surround yourself with A-players and work closely with our C-Level. Get ready for a masterclass in business growth and personal development – the learning opportunities are off the charts!</li>
<li>💚 Be part of a passionate team that&#39;s not just talking about change, but making it happen. We&#39;re fierce advocates for feminism and sustainability – join us in making a real difference!</li>
<li>❤️ Experience our innovative period underwear firsthand and feel the exceptional comfort for yourself! You&#39;ll be so inspired by the quality that sharing your enthusiasm with our community will come naturally.&quot;</li>
</ul>
<p>Ready to take the next step? 🚀 Here’s what to expect: </p>
<p>1️⃣ Share your story: Send us a Loom video introducing yourself (we’ll provide a few key questions to guide you).<br>2️⃣ Let’s connect: Have a friendly get-to-know-you chat with our recruiter, Nicole.<br>3️⃣ Get creative: Dive into an exciting test task that’ll let you showcase your skills.<br>4️⃣ Meet the visionaries: Join a conversation with our founders and get a feel for the heart of Gotyu.</p>
<p>We can’t wait to get to know you better!</p>


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