Founding Sales Lead (m/f/d)

WHAT WE DO

At Joy_, we believe gifting should feel personal, playful, and full of surprise – basically everything today’s gift cards are not. We're here to reimagine gifting for the modern world, turning it from a transactional experience into a token of love – customizable, meaningful, and radically flexible.

Our universal gift card can be personalized endlessly and redeemed for every product in every online store. That means one gift card = the whole internet. From boutique ceramics in Berlin to rice cookers in Korea – every wish is just a click away.

But we're not stopping there. We're not building just a gift card, or even just a tech solution. We're building the gifting backbone of e-commerce – a product concierge that turns intent into instant access. Backed by industry experts and angel investors, we’ve raised our Pre-Seed round and are growing fast – now with you.

WHY THIS ROLE IS TRULY DIFFERENT

Most jobs offer exposure. This one offers ownership.

You won't be a cog in the machine. You’ll be the engine. As one of the first hires, you’ll work directly with our co-founders to shape a brand with the potential to redefine an entire market. What we offer is a greenfield opportunity – a chance to build something enduring, delightful, and impactful from the ground up.

In a nutshell: You own and scale our B2B sales channel - from a profitable base to a repeatable, team-driven growth engine.

• Take full ownership of our B2B sales channel including strategy, execution, numbers and results.
• Scale what already works by turning a profitable channel into a predictable, repeatable sales machine.
• Build and document sales processes and playbooks across lead generation, outreach, pipeline and closing.
• Be hands-on in sales with prospecting, pitching and closing while setting the bar for future hires.
• Lay the foundation for a growing sales team including structure, KPIs, hiring profiles and onboarding.
• Use AI tools to automate, improve and scale outreach, follow-ups and reporting.

We don’t care about fancy titles. We care if you can sell, build and take ownership.

• 2+ years of B2B sales experience such as Account Executive, Sales Rep, Business Development Manager or SDR with closing responsibility.
• Proven closing experience with targets, objections and signed deals.
• High ownership and agency with the ability to create structure in ambiguous environments.
• You are outgoing, confident and people-driven and genuinely enjoy sales conversations.
• Cold outreach feels like a game to you and you enjoy researching, messaging and calling.
• You actively use AI tools to work faster and smarter in sales.
• Fluency in German and English is a must.

What's in it for you?

• 🌱 Ownership: You’ll own projects that matter – not just assist on them.
• 🚀 Growth: Build skills in strategy, brand, ops, and AI – and grow with us.
• 💡 Autonomy: Remote-first setup with the freedom to work when and how you want.
• 🎁 Meaningful equity – we want you to win with us.
• 🛍️ Real Impact: See your work live in campaigns, product, and customer touchpoints – fast.

How we think

We think like caring jesters – joyful, kind, clever. We challenge the status quo by staying light on our feet and bold in our ambition. Our compass?

Aesthetics. Efficiency. Joy.

We believe gifting is about delight – and delight comes from design, thoughtfulness, and a little magic. That’s the experience we’re building: not just easy, but enchanting.