Product Marketing Specialist (FMCG)

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today's standards.

We create innovative, beautifully designed products that turn everyday routines into rituals people genuinely love. Starting with shaving, we're expanding into a broader personal care ecosystem with a strong focus on innovation and premium consumer experiences.

We're looking for a curious, analytical and creative Product Marketing Specialist to help shape our future product launches and build products consumers fall in love with. You will own the product development process from concept to launch: you'll be responsible for identifying innovation opportunities, scouting and coordinating suppliers, managing product development, defining pricing and positioning, and leading go-to-market activities, reporting directly to the CEO and cooperating closely with the marketing and sales team.

This is a highly cross-functional role that sits at the intersection of Product Development, Marketing, Sales and Operations.

Product Innovation & Development

• Research global beauty and consumer trends to identify innovation opportunities
• Develop new product concepts, collections, seasonal launches and limited editions
• Own and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launch
• Improve existing products through formula updates, packaging improvements and assortment optimization
• Prepare detailed product development briefs for manufacturers and packaging suppliers, including product vision, target consumer, technical requirements, positioning, pricing objectives and timing

Supplier Management & Product Testing

• Lead testing and compliance, managing third-party efficacy testing, ingredient lists, artwork reviews, and regulatory approvals
• Scout new manufacturers, packaging suppliers and product partners
• Coordinate suppliers throughout the product development process
• Manage timelines, quotations, samples and product approvals
• Coordinate internal and external product testing
• Collect and analyze consumer feedback

Product Marketing & Go-to-Market

• Define product positioning, pricing strategy and key selling points
• Build go-to-market plans for every new launch, preparing product briefs and presentations for Marketing, Creative, PR and Sales teams
• Prepare launch toolkits, product training materials and sell-in presentations
• Analyze sales results, customer feedback and market trends

What we're looking for:

• 2 years of experience in Product Marketing, Product Development, Innovation, Brand Management or a similar role within beauty, personal care or FMCG
• Strong project management and organizational skills
• Excellent analytical mindset and commercial awareness
• Strong passion for beauty, personal care, and product development
• Experience working with suppliers and managing multiple projects simultaneously
• Ability to combine creativity with execution
• Proactive, collaborative and accountable - you take ownership and follow through
• Fluent in Italian and English (written and spoken)
• Based in or near Milan, available in office at least 3 days per week

Why you should join us:

Our philosophy is simple: we dream big, move fast, and enhance each other's talents. As a brand, we are only as strong as the people who surround us. In this role you will:

• Take ownership of high-impact projects from day one in a fast-growing international brand
• Work cross-functionally with founders, suppliers and commercial teams to bring new ideas to life
• Develop a broad skill set spanning product innovation, marketing and go-to-market strategy
• Grow in an entrepreneurial environment where your ideas matter and your work directly influences results

What's on offer

Permanent contract - CCNL Metalmeccanico

Gross annual salary: € 28,000 - € 35,000