Beauty & Cosmetics

Fae Beauty

11-50

About FAE Beauty
FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.
Job Overview
The D2C Growth Manager will be responsible for complete P&amp;L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.
<h2>Tasks</h2>
Key Responsibilities: 
1. D2C Revenue Growth
<ul>
<li>Own revenue targets for D2C channels including website and performance-driven acquisition platforms</li>
<li>Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics</li>
<li>Monitor daily, weekly, and monthly sales performance and take corrective actions where required</li>
</ul>
2. Performance Marketing Management
<ul>
<li>Manage paid acquisition channels such as Meta, Google, and other performance platforms</li>
<li>Track campaign performance, optimize ROAS, CAC, and conversion metrics</li>
<li>Work closely with creative and brand teams to ensure campaign creatives align with performance goals</li>
</ul>
3. Funnel and Conversion Optimization
<ul>
<li>Analyze website funnel performance including landing pages, checkout, and subscription journeys</li>
<li>Identify drop-off points and implement A/B testing initiatives to improve conversions</li>
<li>Coordinate with tech, product, and design teams for implementation of growth experiments</li>
</ul>
4. Data Tracking and Reporting
<ul>
<li>Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance</li>
<li>Generate periodic performance reports and present insights to leadership</li>
<li>Use analytics tools to identify growth opportunities and improvement areas</li>
</ul>
5. Cross-Functional Coordination
<ul>
<li>Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities</li>
<li>Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives</li>
</ul>
<h2>Requirements</h2>
Qualifications and Experience
<ul>
<li>Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate</li>
<li>Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)</li>
<li>Analytical mindset with strong data interpretation skills</li>
<li>Ability to plan, execute, and optimize growth experiments</li>
<li>Strong ownership and execution capability</li>
<li>Atleast 3-5 years of experience in D2C growth, performance marketing roles</li>
<li>Experience working in consumer brands</li>
<li>Bachelor’s degree in marketing, business, or related field</li>
</ul>

Growth Manager 

Fae Beauty logo

Google {privacyLink} and {termsLink} apply.

Benefits

Media

We don't have any open positions at the moment

No available jobs

Locations

Open positions

Values

Videos

Do you have a question?

Spontaneous application

We’ll send a link to this job to your email.

Apply later

We are reviewing your account. Once our managers approve it, candidates will be able to apply for this job.

Changes are not visible until you publish your job.

This is a preview of your job ad.

Interested?

The job {jobTitle} was archived or the deadline has passed.

This job is no longer available

Hiring team

{count, plural, one {# day a week on-site} other {# days a week on-site}}

Our other open positions

We no longer accept spontaneous applications

Interested in working at {companyName}? Tell us about your skills and experience.

We may not have a suitable job available now, but your skills and experience could match a future role.

Use the application form to upload your CV and cover letter. Mention the position you’re interested in in your cover letter.

The company may contact you if a suitable opportunity arises.

How to apply

Jobs at {companyName}. Browse all open positions and become part of our team! Open positions: {jobsCount}

Jobs at {companyName}. Browse our {jobsCount} available jobs and apply today.

Browse our {jobsCount} available jobs and apply today.

Interested in working at {companyName}? Send a spontaneous application to tell us about your skills and experience.