(Senior) Marketing Data Analyst (f/m/x)

Your mission

This is a company built for growth, not comfort.

When you join exmox, you’re stepping onto a global, highly competitive playing field - solving real problems in environments that push you beyond your comfort zone.

We build high-performing consumer products across multiple brands in one of the most competitive industries there is: mobile gaming. You will be part of a company that is on a path of hyper-growth, spearheading one of the largest innovations in the mobile gaming industry - rewarded user acquisition.

At exmox, data isn’t just numbers, it's the engine behind high-performing B2C marketing, smarter customer acquisition, and sustainable growth. As a (Senior) Marketing Data Analyst (m/f/x), you will be the strategic partner to our marketing and growth teams, proactively translating complex consumer and campaign data into clear insights, actionable recommendations, and measurable impact. Your work will directly influence acquisition strategy, audience targeting, budget allocation, channel optimization, and customer lifecycle initiatives across global markets.

In this role, you’ll lead the charge in turning open marketing questions into structured hypotheses, delivering decision-ready analyses on campaign performance, attribution, incrementality, funnel optimization, and ROI, and building dashboards and tools that elevate data across the organization. By connecting customer behavior to business outcomes, you’ll empower stakeholders to make confident, evidence-based marketing decisions that accelerate growth.

What You’ll Own:

• Partner with marketing teams to define KPIs, prioritize initiatives, and solve strategic challenges.
• Consult the marketing team to maximize return on ad spend and marketing efficiency.
• Conduct ad-hoc analyses to uncover actionable marketing insights and campaign performance trends.
• Build and maintain automated dashboards to support marketing decision-making.
• Collaborate with product and tech teams to optimize campaign tracking and attribution.
• Ensure accuracy and integrity of marketing data across channels and platforms.
• Use SQL, Python, and statistical modeling to optimize marketing campaigns and audience targeting.
• Analyze user acquisition, retention, engagement, and market trends to guide strategy.

• Partner with Data Engineering and Data Science teams on interdisciplinary marketing analytics projects.

  What Success Looks Like:

• Marketing performance measurably improves because of your work: Your analyses directly influence budget allocation, bidding logic, targeting, and channel strategy leading to stronger ROAS, lower CAC, and scalable growth.
• Decisions are driven by evidence, not opinion: Growth and Marketing teams rely on your models, dashboards, and assessments before making major investment calls.
• You actively collaborate with Product and Sales Analytics. You understand that in our business model, marketing performance cannot be evaluated in isolation. User acquisition, product economics, and advertiser performance are deeply interconnected. You proactively align with Product and Sales analysts to ensure shared definitions of LTV, contribution margin, and performance KPIs - and you help drive cross-functional decisions based on a unified economic view.
• Attribution and data quality are rock solid: Tracking gaps are identified and solved, ensuring reliable performance measurement across MMP, SKAN, and internal systems.
• You turn ambiguity into structured action: Open questions become clear frameworks, experiments, and decision-ready insights that move the business forward.
• You elevate the analytics bar: Through automation, modeling, and cross-functional collaboration, you increase the speed, depth, and impact of marketing decision-making at scale.

Your profile

• Experienced: 4+ years of experience in marketing analytics, particularly in mobile performance marketing. Experience working with mobile gaming apps is highly preferred.
• Expert: Strong knowledge of Mobile Measurement Partners (MMP) like Appsflyer and mobile advertising identifiers.
• Analytical: Ability to interpret user behavior, extract insights and translate data into actionable strategies.
• Technical: Skilled in Python & SQL for automation and advanced analytics, with experience in Tableau for reporting and dashboarding.
• Attribution & Performance Metrics: Deep understanding of attribution models, ROAS calculations, marketing effectiveness metrics and SKAN.
• Communication & Collaboration: Strong ability to convey complex data insights to both technical and non-technical stakeholders.
• Work Approach: You thrive in an international, fast-paced environment and comfortable working with minimal direction in ambiguous situations.

Why us?

• Ambitious people, real ownership. You’ll work with driven, entrepreneurial people who care deeply about what they deliver, challenge each other openly, and own outcomes together.
• We’re playing at the top, but we’re not done. Our apps rank in the top 5 of their categories. We’re determined to push further, compete harder, and earn the number one spot.
• You own your own growth. Growth doesn’t happen by accident. At exmox, learning is built into the work - through responsibility, feedback, and real challenges.

• Perks that help you focus on what matters. Transport subsidy, learning budget, wellness and gym, workation, bi-weekly team lunches, and more. The perks are great - but the real reason people join and stay is the challenge, the people, and the drive to win together.

  Please note: this is not a remote only position, we offer you a flexible hybrid model here in Hamburg, Germany - working from home on Mondays & Fridays, coming to the office on Tuesday, Wednesday & Thursday!