Senior CRM Manager (iGaming)

Employee

Management, Team Leader

As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.

This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices.

Tasks

Develop global CRM strategy for all product verticals (casino, sportsbook)
Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention
Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling
Manage the CRM calendar to ensure timely, relevant, and compliant communications
Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc)
Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
Mentor and guide CRM specialists/managers, fostering innovation and best practices
Drive automation, testing, and optimization to enhance CRM effectiveness and scalability

Requirements

2+ years of CRM experience, experience in a senior/leadership role
Experience in iGaming
Knowledge of CRM tools/platforms (FastTrack, Customer.io, etc).
Proven track record of driving player retention, reactivation, and engagement
Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
Data-driven mindset with strong analytical skills
Excellent communication and project management skills
Fluency in English