Work In Progress Textilhandels GmbH

Retail Apparel and Fashion

501-1000

United States

The Ecommerce Merchandiser will oversee all site merchandising and product of the Carhartt WIP USA website, with a focus on analytics. This role will partner with website content, operations & marketing to launch and merchandise product, category and special feature assortments on the site. Through data-driven analysis, the role will identify opportunities to improve conversion rate and drive revenue growth across product categories. The Ecommerce Merchandiser will have a detail-oriented approach and develop an understanding of the WIP customer.

## Tasks

*   Responsible for day-to-day site merchandising of our Carhartt WIP US website, using data driven insights and considering inventory flow and stock availability.
*   Partner with internal & global teams in creation of website categories and product selects, while reviewing and reacting to weekly sales analysis.
*   Assist with the end-to-end set up of all products for the site, including confirmation of inventory, images, copy and product tagging.
*   Generate and deliver weekly/monthly/quarterly reporting of key performance metrics.
*   Analyze and interpret data (including category and page performance, web selling, KPI and search term reports) and customer feedback to identify trends in both product and site performance.
*   Partner with content and digital marketing to define asset needs for the website and product for marketing newsletters; curation of related featured category collections.
*   Own all seasonal price changes and product data updates; monitor website to ensure that all product is active on the site and appropriately merchandised.
*   Monitor site for bugs and partner with internal & external teams to resolve; act as a support during holidays and off hours for site maintenance.
*   Develop an in-depth knowledge and understanding of the WIP customer, market and competitive landscape.
*   Assist with QA of site enhancements.
*   Assist with A/B testing set-up and execution to continuously understand customer behavior on-site.
*   Collaborate with team to improve tools and productivity, own and lead new process creation and implementation.
*   Work closely with team to align on product features/assortment, and site landing experience for emails and digital marketing.
*   Partner with Ecommerce Associate to manage on-site search optimizations; update search terms on an ongoing basis to maximize relevance and conversion.
*   Ensuring PDP accuracy, including imagery, copy, crosslinks, and product recommendations.
*   Optimize and ensure products are properly categorized and assigned product attributes.
*   Review and analyze qualitative behavior data including heat maps and session recordings to optimize site merchandising and identify points of customer friction.
*   Experience in behavior analytics tools i.e. Hotjar a plus.
*   Assist on guiding team on marketing asset needs and products to feature.
*   Set up and maintain merchandising campaigns including product pinning, boosting and burying.

## Requirements

*   2-3 years of relevant experience in ecommerce merchandising, web-based analytics. 
*   Experience with content management and web analytics tools; Shopify Plus, Google Analytics & Searchspring experience a plus. 
*   Advanced Excel skills required. 
*   Knowledge of retail math and e-commerce KPIs.  
*   Passion for the WIP customer with a strong interest in understanding and driving user behavior.  
*   Working knowledge of system data flows.  
*   Experience with A/B and multivariate testing a plus. 
*   A strategic critical thinker with strong analytical and problem-solving skills. 
*   Proactive, self-motivated, detail & results oriented. 
*   Ability to manage time, priorities and multiple deadlines in a fast-paced environment. 
*   Excellent written and verbal communication skills. 
*   Fashion retail experience preferred. 
*   Bachelor's degree. 
*   Will be required to work outside of regular office hours for special releases.

Carhartt WIP USA is an equal opportunity employer and is committed to creating an inclusive work environment with a diverse and talented team. We consider, hire, train, promote, and compensate regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Employee

<p>The Ecommerce Merchandiser will oversee all site merchandising and product of the Carhartt WIP USA website, with a focus on analytics. This role will partner with website content, operations &amp; marketing to launch and merchandise product, category and special feature assortments on the site. Through data-driven analysis, the role will identify opportunities to improve conversion rate and drive revenue growth across product categories. The Ecommerce Merchandiser will have a detail-oriented approach and develop an understanding of the WIP customer.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Responsible for day-to-day site merchandising of our Carhartt WIP US website, using data driven insights and considering inventory flow and stock availability.</li>
<li>Partner with internal &amp; global teams in creation of website categories and product selects, while reviewing and reacting to weekly sales analysis.</li>
<li>Assist with the end-to-end set up of all products for the site, including confirmation of inventory, images, copy and product tagging.</li>
<li>Generate and deliver weekly/monthly/quarterly reporting of key performance metrics.</li>
<li>Analyze and interpret data (including category and page performance, web selling, KPI and search term reports) and customer feedback to identify trends in both product and site performance.</li>
<li>Partner with content and digital marketing to define asset needs for the website and product for marketing newsletters; curation of related featured category collections.</li>
<li>Own all seasonal price changes and product data updates; monitor website to ensure that all product is active on the site and appropriately merchandised.</li>
<li>Monitor site for bugs and partner with internal &amp; external teams to resolve; act as a support during holidays and off hours for site maintenance.</li>
<li>Develop an in-depth knowledge and understanding of the WIP customer, market and competitive landscape.</li>
<li>Assist with QA of site enhancements.</li>
<li>Assist with A/B testing set-up and execution to continuously understand customer behavior on-site.</li>
<li>Collaborate with team to improve tools and productivity, own and lead new process creation and implementation.</li>
<li>Work closely with team to align on product features/assortment, and site landing experience for emails and digital marketing.</li>
<li>Partner with Ecommerce Associate to manage on-site search optimizations; update search terms on an ongoing basis to maximize relevance and conversion.</li>
<li>Ensuring PDP accuracy, including imagery, copy, crosslinks, and product recommendations.</li>
<li>Optimize and ensure products are properly categorized and assigned product attributes.</li>
<li>Review and analyze qualitative behavior data including heat maps and session recordings to optimize site merchandising and identify points of customer friction.</li>
<li>Experience in behavior analytics tools i.e. Hotjar a plus.</li>
<li>Assist on guiding team on marketing asset needs and products to feature.</li>
<li>Set up and maintain merchandising campaigns including product pinning, boosting and burying.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>2-3 years of relevant experience in ecommerce merchandising, web-based analytics. </li>
<li>Experience with content management and web analytics tools; Shopify Plus, Google Analytics &amp; Searchspring experience a plus. </li>
<li>Advanced Excel skills required. </li>
<li>Knowledge of retail math and e-commerce KPIs.  </li>
<li>Passion for the WIP customer with a strong interest in understanding and driving user behavior.  </li>
<li>Working knowledge of system data flows.  </li>
<li>Experience with A/B and multivariate testing a plus. </li>
<li>A strategic critical thinker with strong analytical and problem-solving skills. </li>
<li>Proactive, self-motivated, detail &amp; results oriented. </li>
<li>Ability to manage time, priorities and multiple deadlines in a fast-paced environment. </li>
<li>Excellent written and verbal communication skills. </li>
<li>Fashion retail experience preferred. </li>
<li>Bachelor&#39;s degree. </li>
<li>Will be required to work outside of regular office hours for special releases.</li>
</ul>
<p>Carhartt WIP USA is an equal opportunity employer and is committed to creating an inclusive work environment with a diverse and talented team. We consider, hire, train, promote, and compensate regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.</p>


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Our other open positionsView all open positions

Carhartt WIP Outlet Metzingen - Sales Assistant (m/f/x) Vollzeit/Teilzeit

Carhartt WIP Outlet Parndorf - Store Manager (m/w/d)

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