Head of Growth / Late Co-founder

Bifrost Studios is hiring a Head of Growth / Late Co-founder on behalf of Atlas People

Atlas People builds talent intelligence for private equity. We use AI and psychometric data to help PE funds make better people decisions across their portfolios, in a space where the industry still runs on gut feel, CVs, and the occasional reference call.

We launched in March 2025 and already work with clients like Novonesis, Telenor, Astralis, and Fondenes Videnscenter. We're backed by investors with backgrounds from EQT, Flatpay, Medley VC, and Bifrost Studios. We have an active pipeline into the Nordic PE and fund space, and a clear path from Denmark to the rest of the Nordics and into London.

We're a team of about ten. Small on purpose. We'd rather stay lean and move fast than hire ahead of what we need. Depending on your profile, this is either a late co-founder role or a Head of Growth position with room to grow.

We're looking for someone to take ownership of the commercial side of the business. The product works, the first clients are paying, and we're getting pull from the PE fund market. What we don't have yet is someone with real experience turning early traction into a repeatable commercial engine. Someone who's been through the 0-to-10M stretch before and has opinions about what actually works.

You'd work alongside the founder, not report to him in any traditional sense. You'll have decision-making authority and room to shape how we grow. This role is less about managing people and more about doing the work yourself and figuring out what scales.

PE experience matters because that's who we sell to. Our buyers are analysts and partners at funds who spend their days on value creation plans and portfolio complexity. If you can't hold your own in those conversations on talent risk, operating models, and portfolio optimisation, this won't be a good fit.

What You'll Do

Build the GTM engine from scratch (~30%)

• Own the full commercial funnel from first touch to signed deal
• Diagnose pipeline, conversion rates, and customer types
• Figure out why PE funds buy, not just what they buy
• Build something repeatable that scales from 6 Danish funds to 50 Nordic funds to London

Set the commercial direction (~25%)

• Decide which markets to go after, and in what order
• These are your calls, not the founder's. You don't propose and wait for a green light
• Own the strategy and the consequences

Drive commercial execution (~25%)

• Work with the existing team to strengthen pipeline and close deals
• Bring experience and structure as a specialist and sparring partner, not as a manager
• Help build the playbook that turns early traction into a reliable revenue engine

Co-sell into the biggest deals (~20%)

• Join the founder in PE meetings where the people across the table are managing partners who think in terms of portfolio optimisation
• Match their analytical depth on value creation, talent risk, and operating model design
• Prepare, execute, follow up

Must-Haves

• PE/VC experience from first-hand exposure, whether as a founder who raised capital, an advisor to funds, or from a role close to due diligence
• Has built something from scratch: founded, co-founded, or been the first commercial hire at a startup that scaled meaningfully
• High analytical capacity. Our customers are analysts in PE funds who build value creation plans and deal with massive complexity every day. You win them by being the sharpest person in the room on the right topic, not by selling. PE people hate being sold to
• At least 7 years of relevant experience with a track record you can point to
• Based in Copenhagen or willing to relocate

Nice-to-Haves

• Founded or co-founded a startup with an exit or Series A+
• Scaled a B2B company from 0 to 10M+ in revenue
• Background in professional services, data/analytics, or advisory work targeting investors
• Experience with long enterprise sales cycles and complex decision-makers
• Familiarity with the Nordic PE/VC ecosystem

Who you probably are

You have 7 to 12 years of experience. Maybe you founded a B2B startup, scaled it, and exited. Maybe you were the first commercial hire at something that grew from 2M to 10M+. Or maybe you come from the PE/VC side and want to cross to the operator side of the table. Whatever the path, you've done hard commercial work before and you want to do it again somewhere it matters. You believe 4 A-players beat 12 average hires.

Base salary plus equity.

We're office-first in Copenhagen and expect you to be here, or willing to move. We take the work seriously, but we also take the time around it seriously. Quarterly team offsites, good dinners, and a culture where people actually look forward to Monday. We're building a company we want to be part of for a long time, and that means making the day-to-day something worth showing up for.

The Process

1. Initial conversation with our team to explore fit and background
2. Deep-dive interview on your commercial approach and how you think about building
3. Business case and psychometric assessment
4. Final interview with the founder and core stakeholders

If this sounds like the right fit, we'd like to hear from you.