Social Media Lead with a focus on X (Twitter)

About BE[IN]CRYPTO

Since 2018, BeInCrypto has grown and consistently maintained its position among the top 3 crypto media platforms worldwide.

• Our global team of 150+ professionals collaborates across 50+ countries.
• Our platform supports 26 languages and attracts 7 million readers monthly.
• We have successfully launched and expanded 5+ business units, including InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, and more.
• We are official media partners of top industry events covering both offline and online with at least 100+ conferences annually. You can meet us at TOKEN2049, EthCC, Paris Blockchain Week and others.

United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders worldwide—delivering insights in your language every day!

We’re searching for a Social Media Lead with a focus on X (Twitter) to take full ownership of our global social media presence and elevate it to the next level. In this role, you’ll have the opportunity to lead strategy, mentor a capable team, and drive performance across Twitter, Instagram, Telegram, and YouTube - placing special focus on Twitter as our core channel. This is a strategic, data-driven position with high visibility and direct impact on our brand’s growth and engagement.

What you’ll do:

• Develop and implement a global social media strategy with a clear vision for growth and monetization
• Build and maintain a structured, data-informed content plan across platforms
• Lead a high-performing SMM team (currently 4+ people), assigning tasks and mentoring each member
• Oversee day-to-day execution, with priority on Twitter, while supporting Instagram, Telegram, and YouTube
• Conduct regular competitor and audience research to inform creative direction and positioning
• Collaborate with Editorial, PR and KOL/Influencer management teams to support and amplify campaigns
• Audit content performance, set clear KPIs, and align strategy with key metrics
• Refresh and optimize outdated content based on insights and evolving trends
• Finalize and present an updated strategy and a two-quarter roadmap in your first months

You are the perfect match if you:

• Have at least 5 years of experience in social media marketing, with a proven track record of leading SMM teams (ideally 5+ people)
• Can define and track KPIs, make data-informed decisions, and continuously iterate for better performance
• Understand social dynamics in crypto or media - big plus
• Possess strong communication skills and are fluent in English
• Are curious, proactive, and adaptable, always eager to learn
• Focus on solutions and results rather than just identifying problems
• Have a strong interest in crypto, blockchain, and Web3

What we offer to you:

• 100% remote work - no location limits.
• Flexible working hours to suit your lifestyle, no time trackers.
• Paid time off to recharge.
• Clear goals and freedom to define the ways to achieve them.
• Access to major crypto events & conferences.
• Internal learning programs & masterclasses.
• Culture of open communication, healthy and constructive feedback.
• Support for personal branding and industry visibility.
• Career growth opportunities - 60% of our managers were promoted from within.
• An inclusive workplace where everyone - regardless of background, nationality, gender, identity, abilities, or beliefs - can thrive.

Meet our team:

You’ll be working with the Creative Lab team. This team shapes our brand’s identity and drives its visibility. They craft stunning visuals—like website layouts, article covers, and graphics—and build our presence through social media and content marketing. Every beautiful image and impactful message you see is their creative masterpiece.

Ready to start your new journey with us?

At BIC, we value your expertise, ideas, curiosity, dynamism, adaptability, and passion for innovation. If this approach resonates with you, we’d love to welcome you to our team and achieve new heights together! Apply now, and our Recruitment team will contact you with the next steps.