Technology, Information and Internet

baesh social UG

1-10

✨ Do you live and breathe product? Help us build the next Gen Z social platform! 
baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We're building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences. 
As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world. 
📌 Core team position, equity-based 📌 Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one 📌 Flexible hours + fully remote 📌 German required (our first market is Berlin) 📌 After fundraising, there's a path toward a paid leadership role (this is an unpaid core team role for now)
<h2>Tasks</h2>
Product Ownership &amp; Strategy
<ul>
<li>Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops</li>
<li>Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)</li>
<li>Define success metrics, hypotheses, and experiments</li>
</ul>
User Research &amp; Validation
<ul>
<li>Run regular user interviews and usability tests, especially with Gen Z / young millennials</li>
<li>Create lightweight research plans and turn them into actionable product decisions</li>
<li>Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights</li>
</ul>
UX Design &amp; Interaction Quality
<ul>
<li>Design key flows and interaction patterns, with strong attention to detail and delight</li>
<li>Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement</li>
</ul>
Cross-Functional Execution
<ul>
<li>Work closely with engineering to ship quickly with high UX quality</li>
<li>Collaborate on AI-assisted workflows</li>
</ul>
<h2>Requirements</h2>
Experience &amp; Seniority
<ul>
<li>Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)</li>
<li>Proven ability to improve activation/retention through product iteration, not just “pretty screens.</li>
<li>Comfort working in early-stage environments</li>
</ul>
Skillset
<ul>
<li>Excellent UX craft: flows, interaction design, usability, and visual polish</li>
<li>Strong product thinking: prioritization, experimentation, metrics, and user behavior</li>
<li>Ability to run user interviews independently and convert insights into shipped improvements.</li>
</ul>
Language &amp; Location
<ul>
<li>German knowledge required (you’ll research and validate with German-speaking users).</li>
<li>Europe-based only (EU + Eastern Partnership countries), fully remote.</li>
</ul>
Mindset
<ul>
<li>Founder-level ownership: proactive, fast, direct, and accountable.</li>
<li>Excited by the mission: building the infrastructure for real-life connection in the AI age.</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Core team role with company shares</li>
<li>High-impact mission: tackling loneliness and helping people build real friendships IRL</li>
<li>Fully remote</li>
<li>Flexible working hours</li>
<li>Massive growth benefits</li>
</ul>
If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷

UX Designer/Product Lead (Core Team, Equity-Based, Remote EU-wide)

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