Head of Strategy (US Market)- Food & Berevage

We are VEO — a creative and strategic consultancy specialized in Food & Beverage, with a 360º approach and experience across multiple markets.

We partner with brands from strategy to execution, helping them build strong positioning, launch products, enter new markets, and activate brand ecosystems with consistency across every touchpoint.

We are not an execution agency. We are strategic partners.

We work as an extension of our clients’ business — understanding their needs, anticipating opportunities, and connecting strategy, creativity, and execution to drive real growth.

At VEO, there is one clear rule: there is no creativity without strategy. Every idea must respond to a real need, a clear insight, and a defined objective.

Being part of VEO means joining a dynamic, collaborative, and constantly evolving environment, where we value initiative, judgment, autonomy, and the ability to raise the bar: less improvisation, more clarity; less rework, more impact; more results.

We also integrate AI tools to amplify our work — without ever losing what matters most: judgment.

We are looking for a Head of Strategy (US) – Food & Beverage to design and lead market entry, positioning, expansion, and growth strategies for brands in the US market.

This role will be responsible for building the strategic roadmap for the US — defining how brands should grow, how they should enter different channels, and how to translate ambition into clear, actionable, multi-channel strategies.

We are looking for a strong strategic leader with real business judgment and vision — someone capable of guiding cross-functional teams and ensuring that everything we build responds to a clear and shared direction.

Responsibilities

• Design 360º, multi-channel go-to-market strategies for brands and products
• Develop positioning frameworks, market entry strategies, and territorial expansion plans
• Lead new product launch strategies and growth plans
• Conduct strategic diagnostics across market, consumer, competition, channels, and opportunities
• Connect business strategy with creativity — defining concepts, narratives, activations, and priorities
• Lead and coordinate internal and external teams to ensure aligned end-to-end execution
• Provide direction to multidisciplinary teams, setting focus, structure, and ways of working
• Present strategic proposals to clients with clarity, rigor, and authority
• Turn ambiguity into structure and translate vision into actionable plans
• Ensure strategies are implemented with consistency and long-term vision

Someone who:

• Understands brands as systems, not isolated campaigns
• Can move seamlessly between strategy, business, and creativity
• Has experience in Food & Beverage or consumer brands
• Is comfortable operating in fast-paced and ambiguous environments
• Has a hands-on mindset
• Can lead people, decisions, and strategic direction

Ideal experience:

• 8+ years of experience in strategy, consulting, or brand leadership
• Proven experience in brand positioning, go-to-market strategies, and product launches
• Experience working across multi-channel ecosystems
• Strong understanding of the US market
• Experience leading teams or multidisciplinary projects
• Background in F&B, CPG, or lifestyle brands
• Strong leadership, stakeholder management, and client presentation skills
• English is required; Spanish is a strong plus

At VEO, we work exclusively under a freelance collaboration model.

This is a full-time role with long-term continuity, under a freelance structure. We are looking for professionals who value autonomy, flexibility, and responsibility — while maintaining a high level of commitment to projects, teams, and business objectives.