aeydē GmbH

Retail Apparel and Fashion

11-50

Germany

## Your tasks

Acquisition Strategy (50%)   
* Define and implement optimal traffic mix to reach sessions & revenue goals
* Define and implement optimal country mix to reach sessions & revenue goals
* Conduct comprehensive customer journey audits and share valuable insight for optimization opportunities across the website working closely with the Ecommerce Marketing Manager
Analyze & Monitor Objectives (30%)   
* Build and share dedicated reports to track and steer customer acquisition
* Establish KPIs and monitor performance impact of paid ad campaigns to drive recommendations and optimizations across Paid Social; Instagram, Facebook, Pinterest, Youtube and TikTok & Paid Search
* Present analysis’ to different stakeholders at different levels of management transmitting insights to guide them in decisions across Press, Digital and Creative
* Manage and optimize performance marketing budgets
Technical (20%)   
* Build robust reporting dashboards
* Evaluate new reporting / support tools to increase efficiency across digital teams
* Define paid campaign audiences
* Launch and monitor new ads within paid campaigns
* Monitor and optimize Facebook / Youtube / Pinterest / TikTok Business Manager where required

## Your profile

* Minimum 5 years of experience in Marketing, Acquisition, Analytics
* Bachelor's degree in Business Administration or Data Analytics
* Lives and breathes digital & is up-to-date on the latest trends
* Excellent problem solving and organizational skills
* Excellent analytical skills
* Resilience and ability to handle multiple projects at once
* Knowledge and passion for fashion, art and design
* Positive, flexible and open-minded, a true team player
* Strong presentation skills
* Experience with Shopify, Google Analytics
* Excellent communication skills in English

## Why us?

* A modern office in the heart of Berlin
* An international team of digital-, business- and fashion experts
* Personal voucher for you and your friends and further specials for employees
* We support gym memberships, public transportation

Employee

Professional / Experienced

<h2 id="your-tasks">Your tasks</h2>
<p>Acquisition Strategy (50%)   </p>
<ul>
<li>Define and implement optimal traffic mix to reach sessions &amp; revenue goals</li>
<li>Define and implement optimal country mix to reach sessions &amp; revenue goals</li>
<li>Conduct comprehensive customer journey audits and share valuable insight for optimization opportunities across the website working closely with the Ecommerce Marketing Manager
Analyze &amp; Monitor Objectives (30%)   </li>
<li>Build and share dedicated reports to track and steer customer acquisition</li>
<li>Establish KPIs and monitor performance impact of paid ad campaigns to drive recommendations and optimizations across Paid Social; Instagram, Facebook, Pinterest, Youtube and TikTok &amp; Paid Search</li>
<li>Present analysis’ to different stakeholders at different levels of management transmitting insights to guide them in decisions across Press, Digital and Creative</li>
<li>Manage and optimize performance marketing budgets
Technical (20%)   </li>
<li>Build robust reporting dashboards</li>
<li>Evaluate new reporting / support tools to increase efficiency across digital teams</li>
<li>Define paid campaign audiences</li>
<li>Launch and monitor new ads within paid campaigns</li>
<li>Monitor and optimize Facebook / Youtube / Pinterest / TikTok Business Manager where required</li>
</ul>
<h2 id="your-profile">Your profile</h2>
<ul>
<li>Minimum 5 years of experience in Marketing, Acquisition, Analytics</li>
<li>Bachelor&#39;s degree in Business Administration or Data Analytics</li>
<li>Lives and breathes digital &amp; is up-to-date on the latest trends</li>
<li>Excellent problem solving and organizational skills</li>
<li>Excellent analytical skills</li>
<li>Resilience and ability to handle multiple projects at once</li>
<li>Knowledge and passion for fashion, art and design</li>
<li>Positive, flexible and open-minded, a true team player</li>
<li>Strong presentation skills</li>
<li>Experience with Shopify, Google Analytics</li>
<li>Excellent communication skills in English</li>
</ul>
<h2 id="why-us">Why us?</h2>
<ul>
<li>A modern office in the heart of Berlin</li>
<li>An international team of digital-, business- and fashion experts</li>
<li>Personal voucher for you and your friends and further specials for employees</li>
<li>We support gym memberships, public transportation</li>
</ul>


Marketing Analyst (m/f/d)

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