Demand Growth Manager - Greater China Region (f/m/d)

Every great app out there deserves to be connected with the right users and the right revenue streams. And adjoe will give this to them.

adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). And that’s just the start: We’ve just launched our programmatic in-app platform in order to disrupt the status quo of mobile ad monetization. Again.

Home to an advanced tech stack, powerful financial backing from Bertelsmann, and a long-term growth mindset, adjoe is part of the AppLike Group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with.

Be the next tech-driven, ambitious talent to join our growing teams!

Meet Your Team

As our Senior Demand Growth Manager you are part of the global Demand Growth Team at adjoe and work in partnership with our Partnerships Team in Singapore (APAC focus) whilst collaborating with your teammates from the EMEA and US offices.

This role is focused on continuous advertiser revenue growth and relationship development with adjoe’s advertising clients. On the day to day you will be responsible for analyzing campaign performance data, coming up with creative strategies to expand the partnerships whilst leveraging adjoe services and products. You will be communicating regularly with partners and internal stakeholders via various channels. You will work closely with the APAC Demand Growth Lead and the team to exchange best practices and drive overall revenue growth for all partners.

What you will do:

• Establish strong relations with potential mobile gaming and mobile app advertisers in GCR and beyond and bring them to use adjoe’s advertising solution
• Be responsible for overall pipeline management including lead generation, reach-outs, and closing.
• Work closely with internal stakeholders on onboarding and growing your clients
• Manage a portfolio of existing partners with the focus of growing and generating incremental revenue for both parties
• Analyze KPIs and trends related to the performance of your partners and take action accordingly
• Develop growth strategies for partners leveraging all adjoe products
• Establish strong relationships with your existing partners through day-to-day communication (Slack, emails, calls) as well as regular face to face review meetings
• Support new partners during the onboarding process
• Prepare and present reports and presentations to your partners
• Gather and communicate your partner’s requests to internal stakeholders, including technical troubleshooting
• Collaborate with your teammates on projects focused on advertiser growth and processes improvement
• Be part of an international English-speaking team

Who you are:

• You have at least 3-5 years of experience in account management and operations, preferably in the adtech or the mobile advertising space with a proven track record
• You understand the standard KPIs used in adtech (CPI, eCPM, CPC,Conversion, Retention, ARPU, ROAS etc.).
• Expert with Google Suite (especially, with Sheets and Slides).
• Communicate fluently in both Mandarin and English (verbal and written).
• You have experience using a CRM.
• You have an output- and revenue-driven attitude.
• You like to work in a fast-paced environment and a strong sense of ownership.
• You are hungry to make a real impact in sales and win T1 and T2 enterprise clients in GCR.

中文

工作地点：北京

adjoe 是领先的移动广告平台，致力于开发前沿广告与变现解决方案，助力应用合作伙伴实现业务升级。凭借独创的Playtime广告单元，我们已成为全球增长最快的广告平台之一，并跻身应用发行商顶级用户获取渠道（AppsFlyer指数增长榜首）。过去五年间，adjoe持续提升营收、拓展新市场（美国、亚太、欧洲中东非洲），并于2024年跻身独角兽行列。

作为applike集团生态系统的重要成员，adjoe拥有先进的技术架构，获得欧洲领先媒体集团贝塔斯曼的强劲资金支持，并秉持长期增长理念。我们是应用经济领域颠覆性创新与思想领导力的枢纽，拥有充满活力且不可小觑的团队。加入我们不断壮大的团队，成为下一位技术驱动型雄心领袖！

认识我们的团队

作为我们的高级需求增长经理，您将加入adjoe的全球需求增长团队，与新加坡的合作伙伴团队（专注于亚太地区）紧密合作，同时协同欧洲、中东及非洲（EMEA）和美国办事处的同事共同开展工作。

该职位致力于推动广告主收入的持续增长，并深化与adjoe广告客户的关系。日常工作中，您将负责分析广告活动表现数据，制定创新策略以拓展合作伙伴关系，同时充分利用adjoe的服务与产品。您将通过多种渠道与合作伙伴及内部利益相关者保持定期沟通。您将与亚太区需求增长负责人及团队紧密合作，交流最佳实践，推动所有合作伙伴的整体收入增长。

您将负责：

• 与大中华区及全球范围内的潜在移动游戏和移动应用广告主建立牢固的合作关系，并引导他们使用adjoe的广告解决方案。
• 负责整体销售 pipeline 管理，包括潜在客户开发、主动接洽及成交。
• 与内部相关方紧密合作，推进客户入驻及业务增长。
• 管理现有合作伙伴组合，重点为双方创造增长并带来增量收入。
• 分析合作伙伴绩效相关的关键指标（KPI）及趋势，并据此采取相应行动。
• 利用 adjoe 的所有产品为合作伙伴制定增长策略。
• 通过日常沟通（Slack、邮件、电话）以及定期面对面评审会议，与现有合作伙伴建立牢固的关系。
• 在入职过程中为新合作伙伴提供支持。
• 准备并向合作伙伴展示报告和演示文稿。
• 收集并向内部利益相关者传达合作伙伴的需求，包括技术故障排除。
• 与团队成员协作，共同推进以广告主增长和流程优化为重点的项目。
• 加入一个国际化的英语工作团队。

您应具备的条件：

• 您拥有至少3-5年的客户管理与运营经验，优先考虑在广告技术或移动广告领域拥有成功业绩记录的候选人。
• 您熟悉广告技术领域常用的标准KPI（CPI、eCPM、CPC、转化率、留存率、ARPU、ROAS等）。
• 精通Google套件（尤其是表格和幻灯片）。
• 能流利使用中文和英语进行沟通（口头及书面）。
• 具备CRM系统使用经验。
• 具备以成果和营收为导向的工作态度。
• 乐于在快节奏的环境中工作，并具备强烈的主人翁意识。
• 渴望在销售领域产生实质性影响，并在大中华区（GCR）赢得T1和T2级企业客户。