Shopify Growth Lead - Retention & UGC

Shopify Growth Lead for D2C ecommerce brands (UGC, reviews, retention)

82DASH is on a mission to help Shopify brands collect real, authentic content directly from their customers - turning everyday buyers into their most powerful growth channel.

We’re building a platform that helps ecommerce brands collect UGC, customer reviews, and feedback, while driving retention and repeat purchases through rewards.

We’re now looking for a Shopify Growth Lead to own how D2C ecommerce brands use 82DASH to drive retention, increase repeat purchase, and turn customers into content creators - from strategy to execution.

• Own onboarding for Shopify brands - from install to first live UGC campaign
• Work directly with founders and ecommerce teams to identify growth gaps across retention, reviews, and customer content
• Design and launch post-purchase flows that drive UGC / CGC, reviews, and repeat purchase
• Build and optimise retention flows using rewards, Wallet passes, and incentives
• Increase volume and quality of customer content across photos, videos, and reviews
• Analyse campaign performance across brands and turn insights into repeatable growth playbooks
• Identify opportunities to improve conversion, retention, and LTV through customer content
• Feed merchant insights into product to shape features around real ecommerce needs

• Experience working with Shopify brands or within D2C ecommerce
• Strong understanding of UGC, customer reviews, and content-driven growth
• Proven ability to drive retention and repeat purchase in ecommerce
• Experience building post-purchase or lifecycle flows that convert
• Comfortable working directly with founders and ecommerce operators
• Strong grasp of ecommerce metrics - conversion, retention, LTV
• Experience with rewards, loyalty, or incentivised engagement is a plus
• Clear, practical communicator with a bias to action
• Comfortable in an early-stage, high-ownership environment

• Work directly with founders across product, growth, and GTM
• High ownership across retention, revenue, and product direction
• Shape how Shopify brands use customer content for growth
• Be part of an early-stage company and define the playbook

Send your CV and a short note on your experience with Shopify, D2C ecommerce growth, retention, or customer-generated content.