An SEO Manager is an expert in Search Engine Optimisation and focuses on organic growth channels like landing page optimisation, social media and marketing campaigns to encourage better rankings and better quality of free traffic.
Essential parts of an SEO Manager’s job description:
- Experience working with cross collaborative teams on online marketing campaigns.
- Good knowledge of tools such as Analytics or AHREFs as well as a good knowledge of keyword research.
- A mix of creativity and an analytical mindset would be ideal for analysing data and brainstorming campaigns.
- A competent writer in both long and short form.