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SEO Manager Job Description

Are you wondering what an SEO Manager does? They’re responsible for the organic growth of your landing pages. SEO Managers work closely with Performance Marketing, Social Media and Branding teams.

Scroll down for our free SEO Manager job ad template.

What is a SEO Manager's Job Description?

An SEO Manager is an expert in Search Engine Optimisation and focuses on organic growth channels like landing page optimisation, social media and marketing campaigns to encourage better rankings and better quality of free traffic. 

Essential parts of an SEO Manager’s job description:

  • Experience working with cross collaborative teams on online marketing campaigns. 
  • Good knowledge of tools such as Analytics or AHREFs as well as a good knowledge of keyword research. 
  • A mix of creativity and an analytical mindset would be ideal for analysing data and brainstorming campaigns. 
  • A competent writer in both long and short form.

Interview questions available

Also see our SEO Manager interview questions

SEO Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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If you have an analytical mindset, with a creative ability to come up with original campaign ideas, as well as enjoying working with cross-functional teams to improve the organic traffic of an organisation's website then we would love to hear from you. You should be comfortable working with analytical targets and thrive in a role where you’re striving to outperform yourself.

To excel in this role you should have good experience in tracking trending keywords, be ahead of the curve in digital marketing and have a creative mindset to improve current and future campaigns. You should be passionate about improving organic traffic and have appropriate experience in Google Analytics tools, social media and analysing SEO KPIs.
Du hast einen analytischen Denkstil und bist kreativ bei der Entwicklung von Kampagnenideen? Du arbeitest gerne mit funktionsübergreifenden Teams zusammen, um den organischen Traffic auf der Website eines Unternehmens und seiner Produkte zu verbessern? Dank deiner fundierten Erfahrungen im Tracking von Keyword-Trends bist du immer einen Schritt voraus? Du hast bereits mit analytischen Zielvorgaben gearbeitet, fühlst dich wohl in deiner Rolle und versuchst stetig, über dich hinauszuwachsen? Wenn ja, wartet hier bei {Unternehmen_Name} vielleicht dein nächstes berufliches Abenteuer auf dich.

Als SEO Manager (m/w/d) optimierst du aktuelle und zukünftige Kampagnen sowie unseren organischen Website-Traffic mithilfe deiner kreativen Denkweise, deiner Leidenschaft für hochwertigen Traffic und deines Know-hows rund um Analyse-Tools, soziale Medien und SEO-KPIs. Bewirb dich jetzt und werde Teil unseres Teams!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

SEO Manager Responsibilities

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Remember, these are just example responsibilities for an SEO Manager's job description, you should edit and adapt as you need.

· Create effective and creative strategies for search engine optimisation.
· Lead the research and analyse SEO friendly keywords.
· Optimise the content of landing pages and blogs as well as consistently writing new content.
· Work with off-page content teams in improving link-building and forum presence.
· Analyse all SEO KPIs such as views, clicks, traffic and rankings.
· Collaborate with the social media and performance marketing teams during the SEO section of their campaigns.
· Review technical SEO issues and recommend improvements.
· Work with the development team to improve understanding of SEO practices.
Dies sind nur einige Beispiele für die Aufgabenbereiche eines SEO Managers, die Sie bitte entsprechend Ihres Bedarfs ändern und anpassen sollten.

· Du entwickelst effektive und kreative Strategien zur Suchmaschinenoptimierung.
· Du recherchierst und analysierst SEO-taugliche Keywords.
· Du optimierst den Inhalt unserer Landing Pages und Blogs und schreibst regelmäßig neue Inhalte.
· Du arbeitest gemeinsam mit unseren Off-Page-Content-Teams an der Verbesserung unseres Linkbuildings und unserer Forenpräsenz.
· Du überwachst und analysierst sämtliche unserer SEO-KPIs wie Views, Klicks, Traffic und Rankings.
· Du arbeitest gemeinsam mit unseren Social-Media- und Performance-Marketing-Teams an der SEO-Freundlichkeit ihrer Kampagnen.
· Du überprüfst technische SEO-Probleme und empfiehlst Verbesserungen.
· Du arbeitest mit dem Entwicklungsteam zusammen, um ein besseres Verständnis der SEO-Praktiken zu ermöglichen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

SEO Manager Requirements

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Remember, these are just example requirements, you should edit and adapt as you need.

· 2+ years experience within an SEO or SEM focused role.
· Up to date knowledge of standard and upcoming best practices for SEO.
· Knowledge of HTML and CSS.
· Experience working within a CMS like Wordpress.
· Great communication skills, you’re not put off by presenting analytical findings to groups of people.
· Familiarity with relevant tools like Ahrefs, Screaming Frog, MOZ, Google Analytics and WebTrends.
· Strong analytical, leadership and organisational skills.
Bitte denken Sie daran, dass es sich hierbei nur um beispielhafte Qualifikationen und Fähigkeiten handelt, die Sie unbedingt an Ihren Bedarf anpassen sollten.

· Du bringst mindestens 2 Jahre Erfahrung in einer SEO- oder SEM-bezogenen Funktion mit.
· Du verfügst über brandaktuelle Kenntnisse der gängigen und zu erwartenden Best Practices für SEO.
· Du beherrschst HTML und CSS.
· Du bist erfahren in der Arbeit mit einem CMS wie Wordpress.
· Du verfügst über ausgezeichnete Kommunikationsfähigkeiten und hast keine Scheu, gewonnene Erkenntnisse aus deinen Analysen vor einer Gruppe von Menschen zu präsentieren.
· Du bist vertraut mit relevanten Tools wie Ahrefs, Screaming Frog, MOZ, Google Analytics und WebTrends.
· Du zeichnest dich durch ausgeprägte Analyse-, Führungs- und Organisationsfähigkeiten aus.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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