A Marketing Manager is responsible for leading strategic global campaigns throughout many different channels. These can be both online and offline and can include social media, events, branding and content strategies.
Essential parts of a Marketing Manager’s job description:
- A Marketing Manager should already have several years experience working in the industry, ideally in a diverse role with lots of different responsibilities.
- An analytical mindset would be preferred so that they can read and analyse data to make informed decisions.
- Great communication skills would be necessary as a Marketing Manager will not only work on lots of different projects but also communicate ideas and results across the organisation.