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Brand Ambassador Job Description

Are you asking yourself, what is a Brand Ambassador? A Brand Ambassador is someone responsible for communicating your company’s vision and mission through branding (i.e., what your organisation looks like and what it stands for). They act like the face and voice of your organisation and will be focused on improving brand identity and awareness.

Scroll down for our free Brand Ambassador job ad template.

What is in a Brand Ambassadors job description?

A Brand Ambassador is the voice and face of your company’s brand. They are passionate about communicating an organisation's vision and mission in fun and engaging ways and enjoy promoting that brand both in person and online to a variety of audiences. 

Essential parts of a Brand Ambassador’s job description:

  • Have an open and approachable personality, your Brand Ambassador should be a ‘people person’.
  • Have either a few years of experience in a similar role, or have a marketing, PR, or business degree. 
  • Have outstanding communication and presentation skills. 
  • Be able to make decisions independently as well as working with different teams.


Brand Ambassador Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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As part of our PR and Marketing teams you will become the face and voice of our organisation and brand. You will work on improving and strengthening our brand identity and improve our brand awareness throughout our current customer base and potential clients.

If you’re a natural people’s person with fantastic communication skills, you enjoy communicating with many different people across many different levels, have some experience in events management, we could have the perfect position for you here at {company_name}.
Du bist von Natur aus ein Menschenfreund mit fantastischen Kommunikationsfähigkeiten, hast Spaß daran, mit vielen verschiedenen Menschen auf unterschiedlichen Ebenen zu kommunizieren, und verfügst über einige Erfahrungen im Veranstaltungsmanagement? Dann haben wir vielleicht die perfekte Stelle für dich hier bei {unternehmen_name}.

Als Mitglied unseres PR- und Marketingteams bist du das Gesicht und die Stimme unseres Unternehmens und unserer Marke. Du wirst daran arbeiten, unsere Markenidentität zu verbessern und zu stärken und unsere Markenbekanntheit bei unserem derzeitigen Kundenstamm und bei potenziellen Kunden zu verbessern.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Brand Ambassador Responsibilities

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Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Communicating with potential investors, prospective customers, and existing customers in a professional and friendly manner.
• Represent our brand at promotional events, marketing presentations, product launches and trade shows.
• Assist in the organisation of company and marketing events when needed.
• Keep up to date with what our competitors are doing in relation to branding.
• Record any customer feedback and relay the information to the correct department (Marketing, Content, Customer Service etc.).
• You should be a ‘people person’ who doesn’t shy away from meeting new people or introducing yourself to potential new contacts.
• Work closely with the Marketing teams to conceptualise campaigns.
• Work with Content and Social Media teams to create content for the website or social channels to build brand awareness.
• Support the Customer Service team to better react to comments and feedback to appropriately represent our brand.
Denken Sie daran, dass es sich hier um Beispiele für Aufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du repräsentierst unsere Marke bei Werbeveranstaltungen, Marketing-Präsentationen, Produkteinführungen und Fachmessen.
• Du führst professionelle und freundliche Gespräche mit potenziellen Investoren sowie potenziellen und bestehenden Kunden.
• Du unterstützt die Organisation von Unternehmens- und Marketingveranstaltungen.
• Du hältst dich über die Brandingaktivitäten unserer Wettbewerber auf dem Laufenden.
• Du zeichnest Kundenfeedback auf und leitest die Informationen an die richtige Abteilung weiter (Marketing, Content, Kundendienst usw.).
• Du arbeitest eng mit den Marketing-Teams zusammen, um Kampagnen zu konzipieren.
• Du entwickelst gemeinsam mit den Content- und Social-Media-Teams Inhalte für die Website und die sozialen Kanäle, um das Markenbewusstsein zu stärken.
• Du unterstützt den Kundenservice dabei, besser auf Kommentare und Feedback zu reagieren, um unsere Marke bestmöglich zu repräsentieren.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Brand Ambassador Requirements

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Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You should hold a degree in Business, Marketing, Public Relations or similar.
• At least 2 years experience working in PR or a similar role.
• Exceptional interpersonal skills with a friendly, warm and upbeat personality.
• Comfortable presenting marketing or brand presentations to large groups of C-level executives.
• Have a natural passion for branding, you should be excited about getting to know our mission and vision and know how to improve it.
• Have a great understanding of products and branding and be able to share that knowledge with other departments.
• Ability to work independently.
• Some knowledge with using popular digital marketing tools.
• You should be comfortable making decisions and executing them.
• Ability to work to a variable schedule. Sometimes you’ll attend conferences or events during the weekends or evenings.
• Ability to travel.
• Fantastic organisational skills. You enjoy working on a few different projects at once.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen handelt, die nicht alle auf Ihre spezifische Stellenanzeige zutreffen. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst einen Universitätsabschluss in Wirtschaft, Marketing, Öffentlichkeitsarbeit oder ähnlichem mit.
• Du kannst mindestens 2 Jahre Erfahrung in der PR-Arbeit oder in einer ähnlichen Funktion vorweisen.
• Du bist ein Menschenfreund, der sich nicht scheut, neue Leute kennenzulernen oder sich potenziellen neuen Kontakten vorzustellen.
• Du hegst eine natürliche Leidenschaft für die Markenbildung und begeisterst dich dafür, unsere Mission und Vision kennenzulernen und zu verbessern.
• Du zeichnest dich durch außergewöhnliche zwischenmenschliche Fähigkeiten und eine freundliche, warme und optimistische Persönlichkeit aus.
• Du bist jederzeit in der Lage, Marketing- oder Markenpräsentationen vor großen Gruppen von leitenden Angestellten zu halten.
• Du verfügst über ein hervorragendes Verständnis von Produkten und Marken und bist in der Lage, dieses Wissen mit anderen Abteilungen zu teilen.
• Du pflegst eine selbstständig und unabhängige Arbeitsweise.
• Du bringst Kenntnisse im Umgang mit gängigen digitalen Marketingtools mit.
• Du bist entscheidungsstark und zögerst nicht, beschlossene Maßnahmen auch umzusetzen.
• Du bist flexibel und reisefähig und kannst nach einem variablen Zeitplan arbeiten - wenn nötig auch zu Wochenend- oder Abendveranstaltungen.
• Du überzeugst mit fantastischen Organisationsfähigkeiten und hast Spaß daran, an mehreren Projekten gleichzeitig zu arbeiten.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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