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Web Developer Job Ad Template

Spot the difference

Creating job adverts for roles you’re not an expert in can be challenging and time-consuming. What does a Web Developer do that a Full Stack Developer doesn’t do? What separates a Back End Developer from a Front End Developer?

To keep it brief, a Web Developer specialises in the appearance and technical aspects of a website. A Full Stack Developer will be able to work on the user-facing and non-user-facing sides of a software or website, whereas a Front End Developer will only work on the user-facing, and a Back End Developer will only work on the non-user-facing.

  • Web Developers help ensure a website looks and runs to its best possible potential. From adjusting the look and layout to improving site speed and managing a site’s capacity, they can work on either the front end, back end or both depending on their skills and experience.
  • A Front End Developer works to create or improve the side of a software, site or product that a user will see. This will usually involve balancing the functionality of a website with its aesthetic appearance, along with developing code that can be used across a site.
  • The Back End Developer role involves building and maintaining web applications for a company. This position requires someone who is fluent in various coding languages and can work to strict deadlines, as they will be producing code and troubleshooting bugs daily!
  • A Full Stack Developer will work on both the front end and back end of a web application, and will often communicate between developers and other teams to help streamline a project.

Interview questions available

Also see our Web Developer interview questions

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

About the role

Are you fluent in HTML, CSS and Java, among other coding languages? Do you have an eye for simple, effective and functional website design? Have you got proven experience with working to tight deadlines? If these qualities describe you, then {Company Name} is waiting to hear from you!

We’re looking for a skilled Web Developer to work closely with our Web Design and programmer teams to help with the development and maintenance of our website. You’ll be working to develop and deploy content as part of the team, setting deadlines for updates to go live and working with other developers to manage contingency plans in case our website experiences issues.

You’ll also be responsible for researching new and trending changes in software programmes, so a passion for what you do is a must!
Du beherrschst HTML, CSS, Java und andere Programmiersprachen? Du hast ein Auge für einfaches, effektives und funktionales Website-Design? Du kannst Erfahrung mit der Einhaltung knapper Fristen vorweisen? Wenn diese Eigenschaften auf dich zutreffen, dann wartet {Name des Unternehmens} darauf, von dir zu hören!

Wir suchen einen talentierten Web-Developer, der eng mit unserem Webdesign- und Programmierteam zusammenarbeitet und uns bei der Entwicklung und Pflege unserer Website unterstützt. Als Teil des Teams entwickelst und implementierst du herausragende Inhalte auf Basis aktueller und richtungsweisender Trends der Branche. Du legst Fristen für die Aktualisierung fest und arbeitest mit anderen Entwicklern zusammen, um Notfallpläne für den Fall eines Defekts an unserer Website zu entwickeln.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?


Remember these responsibilities are just a draft for a Web Developer job description! You may not need all of these responsibilities for the specific role you’re advertising for, or there may be others that we’ve missed out on. It’s important that you answer the question ‘what does a Web Developer do’ at your company here.

• Managing development requests from programmers and designers in order to improve our websites functionality and look.
• Introduce and maintain clear software documentation.
• Create well-written code in HTML/CSS and Java.
• Work with programmers to scale the site in a timely manner.
• Help form a solid contingency plan to implement if the website should experience errors.
• Work with the team to help patch bugs.
• Stay informed and updated on industry changes or trends.
• Help maintain clear communication between development and design teams.
Denken Sie daran, dass diese Aufgaben nur ein Entwurf für eine Stellenanzeige für Webentwickler sind! Es kann sein, dass Sie nicht alle diese Aufgaben für Ihre Stellenausschreibung benötigen oder dass es andere gibt, die wir ausgelassen haben. Sprechen Sie sich am besten mit der Entsprechenden Abteilung in Ihrem Unternehmen ab.

• Du reagierst auf Entwicklungsanfragen von Programmierern und Designern, um die Funktionalität und das Aussehen unserer Website zu verbessern.
• Du entwickelst und pflegst eine klare Software-Dokumentation.
• Du erstellst gut geschriebenen Code in HTML, CSS und Java.
• Du arbeitest mit den Programmierern zusammen, um die Website stetig auszubauen.
• Du entwickelst einen soliden Notfallplan für den Fall, dass auf der Website Fehler auftreten.
• Du arbeitest mit dem Team zusammen, um Bugs zu beheben.
• Du recherchierst regelmäßig über Veränderungen und Trends in der Branche und lässt deine Erkenntnisse in deine Arbeit einfließen.
• Du hilfst uns, eine effektive Kommunikation zwischen Entwicklungs- und Designteams zu gewährleisten.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?


It is important to note, these requirements are just a guideline for what skills a Web Developer should bring to the team. Be sure to edit these to ensure they’re the right fit for your specific needs from the role!

• Proficiency in Java, CSS and HTML are essential.
• Knowledge in other coding languages are preferred.
• Proven experience in Web Development.
• Clear written and verbal communication.
• Proven ability to work to tight deadlines.
• Basic knowledge of design documentation.
• Great initiative and forward thinking skills.
• Excellent network diagnostic and analytical knowledge.
• Strong multitasking and problem solving ability.
• A certificate or qualification in computer science or web development is a plus.
Bitte beachten Sie, dass diese Anforderungen nur ein Leitfaden für die Fähigkeiten sind, die ein Webentwickler in das Team einbringen sollte. Denken Sie daran, diese anzupassen, um sicherzustellen, dass sie für Ihre spezifischen Anforderungen an die Rolle geeignet sind!

• Du bringst fundierte Kenntnisse in Java, CSS und HTML und vorzugsweise weiteren Programmiersprachen mit.
• Du kannst Berufserfahrung im Web Development vorweisen.
• Du bist in der Lage, dich schriftlich und mündlich klar auszudrücken.
• Du bist erfahren in der Einhaltung knapper Fristen und bewahrst stets kühlen Kopf.
• Du besitzt Grundkenntnisse in der Design-Dokumentation.
• Du denkst proaktiv und ergreifst gern Initiative.
• Du bringst hervorragende Kenntnisse in der Netzdiagnose und -analyse mit.
• Du bist ein begnadeter Multitasker und bringst exzellente Problemlösungsfähigkeiten mit.
• Du kannst idealerweise einen Hochschulabschluss oder eine vergleichbare Qualifikation in Informatik oder Web Development vorweisen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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