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Sales Manager

Spot the difference

Writing a Sales Manager job description is hard if you’re not sure what it is they do! Do you know what makes a Sales Manager different from an Account Manager, for example? And what separates them from Sales Assistants and Sales Associates?

A Sales Manager is in charge of hiring, managing and training a sales team, whereas an Account Manager is a contact person between a company and their clients. A Sales Assistant will help sell a company or store’s products, as well as stocking shelves, and a Sales Associate will work directly with helping customers with sales and queries.

  • A Sales Manager works to manage a team of salespeople, helping to create targets, schedules and making hiring decisions. They will be communication and negotiation experts.
  • Sales Assistants work in direct contact with customers and clients, selling products, upselling and dealing with any questions the customers have. They will also take care of admin tasks like stocking shelves, refilling tills and other similar activities.
  • A Sales Associate works closely with the Sales Manager in formulating sales strategies, but will also directly work with customers or clients in selling products and services. They will be skilled communicators.
  • An Account Manager works within a business to provide regular communication to clients. They will be the go-to for any questions or comments the client may have, as well as upselling services or products.

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Are you an experienced sales professional with management experience? Do you thrive in a fast-paced sales environment? Are you skilled in providing guidance and tips to sales teams? If you think you’re up to this challenge, we’ve got the perfect role for you at {Company Name}.

We’re hiring a Sales Manager to join our skilled sales team, and help provide the best customer service to our customers. You’ll be responsible for setting targets for your team, providing any needed training and support to them, along with scheduling shifts for the week. You’ll also be working closely with other upper management members to form foolproof sales and business plans to expand our growth.

During busy periods, you will have to join the sales team in managing customer questions or comments, so strong communication and people skills are essential!
Are you an experienced sales professional with management experience? Do you thrive in a fast-paced sales environment? Are you skilled in providing guidance and tips to sales teams? If you think you’re up to this challenge, we’ve got the perfect role for you at {Company Name}.

We’re hiring a Sales Manager to join our skilled sales team, and help provide the best customer service to our customers. You’ll be responsible for setting targets for your team, providing any needed training and support to them, along with scheduling shifts for the week. You’ll also be working closely with other upper management members to form foolproof sales and business plans to expand our growth.

During busy periods, you will have to join the sales team in managing customer questions or comments, so strong communication and people skills are essential!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

These Sales Manager responsibilities and roles are just examples of what the position might include in your business. Therefore, it’s extremely important that you check through these closely and edit them where needed. You may have extra Sales Manager duties in your team that aren’t included here, so ensure everything is mentioned!

• Managing a team of sales professionals.
• Formulating and implementing targets for the team.
• Rota planning.
• Counting and reporting sales and cash flow.
• Working directly with customers in case of complaints or harder questions.
• Hiring and training new sales team members.
• Regularly analyse and improve current sales procedures.
• Mentor team members to improve weaknesses and work to their strengths.
• Identify new market opportunities.
These Sales Manager responsibilities and roles are just examples of what the position might include in your business. Therefore, it’s extremely important that you check through these closely and edit them where needed. You may have extra Sales Manager duties in your team that aren’t included here, so ensure everything is mentioned!

• Managing a team of sales professionals.
• Formulating and implementing targets for the team.
• Rota planning.
• Counting and reporting sales and cash flow.
• Working directly with customers in case of complaints or harder questions.
• Hiring and training new sales team members.
• Regularly analyse and improve current sales procedures.
• Mentor team members to improve weaknesses and work to their strengths.
• Identify new market opportunities.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

Keep in mind, these Sales Manager qualifications and requirements are just a guideline, you may have different qualities or certifications that you need in your team. We advise that you closely check the requirements for your position, and edit this draft accordingly.

• Proven experience in the sales industry.
• Management experience.
• Qualification in Business Administration or similar qualification is a bonus.
• Extremely strong people skills.
• Experience setting and managing targets.
• Strong mathematical skills.
• Experience with a scheduling tool.
• Excellent industry knowledge and desire to continue learning through webinars and workshops.
Keep in mind, these Sales Manager qualifications and requirements are just a guideline, you may have different qualities or certifications that you need in your team. We advise that you closely check the requirements for your position, and edit this draft accordingly.

• Proven experience in the sales industry.
• Management experience.
• Qualification in Business Administration or similar qualification is a bonus.
• Extremely strong people skills.
• Experience setting and managing targets.
• Strong mathematical skills.
• Experience with a scheduling tool.
• Excellent industry knowledge and desire to continue learning through webinars and workshops.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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