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Digital Marketing Manager Job Ad Template

Spot the difference

Writing job ads is hard work, especially now we’re living within such a fast paced and exponential society. What’s the difference between a Content Writer and a Copywriter, anyway? Don’t Content Managers and Content Specialists do essentially the same tasks?

In short; Writers build trust, Copywriters drive sales and Strategists steer the content ship.

  • Content Writers are focused on explaining, educating or entertaining. It could be informative writing for a landing page, or fun writing for a blog or an article. They enjoy engaging the reader.
  • A Copywriter’s aim is to persuade a consumer to make an action. It’s all about encouraging language for them, usually to gain traffic or help make a sale.
  • Digital Marketing Managers love internet ecosystems. They’re concerned with social media, websites and apps.
  • Content Marketing Managers are responsible for planning and implementing a company’s overall content strategy. They look after the data of their content and report on what’s working well and what needs improvement.
  • Content Strategists and Specialists are very similar and have almost the same responsibilities. They both understand the long and short term aims of a company and come up with ways to help them reach those goals. They ensure all content is clear and compelling. If you really need a difference between the two roles, a Specialist is a little more creative and general, and a Strategist is more analytical.

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Do you enjoy designing and implementing performance based marketing campaigns to drive growth and engagement? Are you both creative and analytical with an interest in topics ranging from data science, content creation, events and web development? Do you have broad marketing experience in campaign work, art direction and social media? If so we might have the next adventure for you here at {Company_Name}.

We are on the lookout for a creative and analytical Digital Marketing Manager to help develop and execute a strategy for growth marketing campaigns. You should be interested in understanding the customer journey, enjoy conducting research, and have the ability to set goals and measure progress. You will act as the driving force behind all our digital marketing initiatives and oversee campaigns from development, through implementation, tracking and optimisation.
Leistungsstarkes digitales Marketing ist deine Passion? Du erkennst neueste Trends, Plattformen und Formate proaktiv und hast stets die nächste innovative Marketingmaßnahme im Sinn? Du bist sowohl kreativ als auch analytisch veranlagt und hast umfassende Erfahrung in den Bereichen Kampagnenarbeit, Art Direction und Social Media? Dann bewirb dich jetzt als Digital Marketing Manager (m/w/d) bei {company_Name}.

Als treibende Kraft und Leiter unseres Marketingteams verantwortest du strategisch und operativ alle Aspekte unserer Marketingaktivitäten – inklusive Konzeption, Implementierung und Durchführung performanter Wachstumsmarketingkampagnen – sowie die Überwachung des Erfolgs unserer Aktivitäten in allen digitalen Netzwerken.

Dein Hauptziel ist es, unsere Markenbekanntheit und die Markentreue unserer Kunden stetig auszubauen und die Kundenakquise mit modernsten Methoden aufs nächste Level zu bringen. Komm an Bord und werde ein wichtiges Puzzleteil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

Remember these are example responsibilities for a Digital Marketing Manager's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Demonstrate a good understanding of all the relevant marketing channels and understand how they can interact together to drive digital growth.
• Analyse campaign results, optimise ongoing campaigns based on your findings and are able to adjust them for the future.
• Make your decisions based on data and translate that data into creative campaigns.
• Aim to increase targeted website traffic, lead generation and engagement rate across multiple marketing channels.
• Use creative growth hacking strategies to fuel significant business growth.
• Develop a strategic and thoughtful marketing campaign calendar.
• Leverage on-page SEO opportunities.
• Coordinate across multiple teams as well as external advertising and media agencies to improve campaign results.
• Du planst, realisierst und beaufsichtigst unser gesamtes digitales Marketing inklusive unserer Marketing-Datenbank und unserer laufenden Marketing-Kampagnen.
• Du konzipierst kreative und performante neue Kampagnen, z. B. Pay-per-Click (PPC)/Pay-Per-Performance (PPP), Influencer-Kampagnen, SEM-Kampagnen und mehr.
• Du verwaltest unsere Website, Social-Media-Plattformen und unseren Onlineshop und steuerst die Content-Produktion.
• Du arbeitest interdisziplinär mit unseren Design- und Content-Teams an der Gestaltung und Optimierung atemberaubend schöner und vorbildlich nutzerfreundlicher Landingpages.
• Du identifizierst und erschließt potenzielle neue Zielgruppen, führst gezielte Markt- und Wettbewerbsbeobachtungen durch und leitest geeignete Maßnahmen ein, um diese für unsere Marke zu gewinnen.
• Du definierst und optimierst Touchpoints und Funnels, planst und realisierst A/B- und multivariate Conversion-Tests und lässt deine Erkenntnisse in die strategische Planung einfließen.
• Du trackst die Leistung aller digitalen Marketingkampagnen anhand geeigneter KPIs, ermittelst den ROI, optimierst Kosten und Kampagnen-Performance und erstattest regelmäßig Bericht.
• Du führst mit unserem Marketingteam regelmäßige Brainstormings hinsichtlich neuer und kreativer Wachstumsstrategien durch.
• Du koordinierst die Zusammenarbeit mit Agenturen, Werbe- und Medienexperten, Bloggern, Influencern und anderen Vertriebspartnern.
• Du planst, verwaltest und überwachst digitale Projekte wie Wettbewerbe, Werbegeschenke, digitale Events und mehr.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 3+ years of experience in Digital Marketing, either for an agency or in-house. Ideally your experience comes from working within a faced-paced, ever changing start-up environment.
• In depth knowledge of many different social media platforms and understand the audience variables.
• Experience in analysing traffic and growth numbers and can pinpoint gaps in our understanding of the customer journey to fill.
• Manage contests, giveaways, and other digital projects.
• Can use programs like Google Adwords, and social media advertising. You’re comfortable with managing a budget.
• Strong analytical skills with a creative approach.
• Du kannst einen erfolgreichen Studienabschluss in Marketing, Informationstechnologie oder einem verwandten Bereich vorweisen.
• Du hast 2–3 Jahre Erfahrung als Digital Marketing Manager, Digital Marketing Specialist oder einer ähnlich gelagerten Funktion.
• Du bringst Erfahrung in den Bereichen Marketing, Art Direction und Social Media Management mit.
• Du besitzt die Fähigkeit, Zielgruppen zu identifizieren und deine raffinierten Kampagnen involvieren, informieren und motivieren zur Konversion.
• Du bringst ein Höchstmaß an Kreativität und hervorragende mündliche und schriftliche Kommunikationsfähigkeiten mit.
• Deinen außergewöhnlich aufmerksamen Augen entgeht nicht das kleinste Detail.
• Du besitzt ausgeprägte analytische Fähigkeiten und denkst stets daten- und vertriebsorientiert.
• Du hast bereits Erfahrung in der Entwicklung, Leitung und Verwaltung effektiver Marketing-Kampagnen (E-Mail, SEO, SEA, Display-Advertising).
• Du kennst dich mit den gängigen Content-Management- und E-Mail-Marketing-Systemen aus wie in deiner Jackentasche.
• Du besitzt fundierte Kenntnisse verschiedener Social-Media-Plattformen und Display-Werbeplattformen und bist mit den gängigen Website-Analyse- und Adserving-Tools bestens vertraut.
• Du verfügst über grundlegende Kenntnisse der Webentwicklung (HTML, CSS und JavaScript) und bist stets up to date hinsichtlich der neuesten Trends, Technologien und Best Practices des digitalen Marketings.
• Deine bisherigen Kollegen kennen und schätzen dich als hervorragenden Kommunikator und Teamplayer mit herausragenden zwischenmenschlichen Fähigkeiten.
• Du bist ein begnadeter Multitasker mit ausgeprägter Hands-on-Mentalität und hervorragenden Zeitmanagement- und Problemlösungsfähigkeiten.
• Du arbeitest proaktiv, selbstständig und strukturiert und handelst auch in stressigen Situationen schnell und entscheidungsstark.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.