E-Commerce Managers are masters in conversion. Bringing the right one on board will see an improvement in conversions across your site, and ensure your customers are finding what they need. Therefore, asking the right E-Commerce questions in your interview is essential!
When interviewing your potential E-Commerce Manager, these are the skills you need to be looking for:
- Basic understanding of Web Development.
- Strong analytical skills.
- Ability to communicate between different departments.
- Marketing experience.
- Knowledge of SEO and PPC practises.
- Fluency in at least one coding language.
Depending on your product, an understanding of your specific industry may be needed, too.
How to interview an E-Commerce Manager
Due to the huge influence an E-Commerce Manager has on your conversion rate and, in turn, your profits, making the right decision on who to bring into your team is critical. We’ve put together a brief guide on E-Commerce interview questions that will test the necessary skillsets for this role.
The questions are best used at the beginning of an E-Commerce interview process, as they will give you a good idea of whether to proceed to the more technical stages.
How to open the job interview
To get the full scope of your candidate’s skills and cultural fit, it is a good idea to ask a few positive opening questions that will put your potential E-Commerce Manager at ease.
Getting into a conversational rhythm with these early-stage questions will mean that their answers are not clouded with interview nerves and you can fully assess them.