Content writers can be responsible for all company content, both online and offline, written and visual concepts. This can include social media, articles, whitepapers, blogs, product descriptions, presentations, email marketing and SEO.
- Aim to capture the attention of target audiences and know how to adapt their writing for different platforms.
- Content writers usually have to collaborate often with different departments, so great communication skills and teamwork are essential.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.