The role of a content strategist is to develop content plans and increase customer engagement and improve customer retention.
A good candidate should know how to:
- Build online audiences, have a creative mind to come up with engaging marketing campaigns.
- Have analytical skills to work with data and KPIs.
- An ideal candidate will display a passion for content and have enthusiasm about brand as well as having outstanding communication and presentation skills.
Interviews naturally breed nerves, so the first part of your interview should aim to make the candidate feel comfortable speaking with you, you’ll get much more information out of them and a better sense of the person they are if they feel like they can trust the environment they are in.
To do this you can ask some fun and interesting questions linked to the role, they should be open ended and encourage conversation. A good place to start is with behavioural questions.