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Glossary: HR & Recruiting Definitions

Social Recruiting

Social recruiting is a recruitment tool that uses social media sites and other online platforms to find, attract, and engage potential candidates. Social recruiting is also referred to as social media recruiting.

What are the top social media networks used in social recruiting?

Most organizations make use of Facebook, Instagram, Twitter, and LinkedIn in their social media recruitment strategy. However, social recruiting can also take place on blogs, online forums, and job board websites, it all depends on where you can proactively engage with the most high-quality candidates.

What are the benefits of social media recruiting?

Regardless of company size or status, social recruiting adds benefits to the overall recruitment process. Here are a few of the ways recruiting on social platforms supports your recruiting efforts:

Establishes a strong employer brand: Social recruiting allows an organization to create a unified brand message and amplify it across many social media platforms. You can use your social media presence, to share a more personal side of your company and demonstrate what is valuable to your organization. Social media profiles that truly showcase your company culture helps your company build and maintain a positive reputation.

Reach a wider talent pool and engage passive candidates: Many people, especially millennials, use social channels for all their activities, including those in the professional realm. Nowadays, it’s not uncommon for candidates to source new opportunities from social media platforms, so companies need to be active where job seekers are present. 

With social recruiting, you can also increase your reach to passive candidates as they browse social media sites in their free time. These potential candidates might not be actively looking for a job but might be interested in a new opportunity if the right one came along. Getting your company and job ads in front of these users gives you a chance to attract them into your talent pool. 

Referrals from employees: Everyone who follows your organization on social media has the potential to bring more candidates into your network. But employees are the most powerful in-house brand ambassadors. When employees share interesting posts or job openings from your company page, they send a strong, positive signal about working for your company.

Targeting: Another benefit of social recruiting is leveraging the tools available on each platform. Most social media platforms have advanced features that allow you to find or target specific demographics. This helps narrow your searches for potential candidates to add to your watchlist or successfully promote posts or ads to target audiences.

What are some social recruiting best practices?

Social recruiting is just that: social. For a social recruiting strategy to be successful, it has to include more than posting job ads to your social media profile pages. Make sure you are consistently engaging your audience with content that encourages interaction by: 

  • Posting questions or polls to start conversations
  • Actively participating in relevant groups or starting groups yourself
  • Establishing a plan for responding to messages and comments posted on your social media profile pages

How can you measure the success of your social recruiting strategy?

Some metrics you can use to analyze your social recruiting efforts:

  • referral traffic from your social media pages
  • number of followers
  • number of clicks
  • number engagement on your posts

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